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Updated RecentlyMassage Envy vs Zen Massage Franchising, Inc. Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Massage Envy vs Zen Massage Franchising, Inc. including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $567,850 - $840,000 | $130,325 - $248,783 |
| Franchise Fee | $45,000 | $32,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 2% | 1% |
| Year Founded | 2001 | 2005 |
| Year Franchised | 2003 | 2006 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/Yes | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | To ensure Massage Envy Spa franchisees can maximize their potential as massage therapy business owners, the company's comprehensive training and marketing is focused on building and sustaining a profitable business and strong brand identity. Franchisees benefit from a robust support system that includes everything from field training to massage therapist recruitment support. On-The-Job Training: 40+ hours Classroom Training: 32.5 hours Additional Training: As requested | - Five day comprehensive classroom and on-the-job training program utilizing customized Training Manual. - Two to three days hands-on-training at your center when you are ready to open. - Exclusive use of our proprietary Operations Manual. - Exclusive use of our customized Scheduling and Payroll software program. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Start Up Support - Demographic study and direction in selecting your center site in conjunction with our Site Location Guidebook. - Color-coded Store Opening Manual that assists you in the location opening process. - Assistance in center layout and design. - Assistance in recruiting Licensed Massage Therapists. - Guidance in hiring, staffing and training administrative personnel. - Assistance with organizing your Grand Opening, including media and advertising purchasing, along with other marketing assistance found in our Marketing and Advertising Manual. Ongoing Support - Telephone consultations with our franchisee support team. - Internet Technology support. - Scheduled visits from Field Support Representatives. - Meetings, teleconferences and workshops designed to keep you informed and ahead of market trends. |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - Use of Zen Massage® name, logos and trademarks. - Use of Millennium software specifically written to assist you in running an efficient massage therapy business. - Access to proprietary and proven systems and techniques designed to enhance your franchise location. - Pre-negotiated and discounted vendor rates offered to Zen Massage® franchisees. - A well-managed website that will promote your Zen Massage® at an easy to find web address that will post your address, phone number, hours of operation and directions, as well as available services, pricing, links, online sales and a franchisee portal. |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | A Zen Massage Center is best operated with the owner on site as much as possible. While we do not require our franchisees to work full-time in their Center, the responsibility generally requires a full-time commitment. |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Massage Envy
From its inception, the Massage Envy concept was designed to be a great business to own.
As a Massage Envy franchise owner, you'll enjoy a number of advantages, including:
-A Truly Unique Approach to Massage
-Innovative Facility Design
-Aggressive Marketing Programs
-Multiple Revenue Opportunities
Veteran Incentives 20% off franchise fee
#203 in Franchise 500 for 2021. Not in Franchise 500 for 2020.About Zen Massage Franchising, Inc.
For many people, the dream of owning their own business is just that - a dream. But it doesn’t need to be.
With a Zen Massage® franchise you can turn your dream into a reality and be your own boss, create a new career and begin enjoying the many benefits of business ownership.
- Low initial investment.
- No contracts/No Membership Fees for clients and a creative pay scale for therapists that creates a uniquely positive working environment.
- Simple build out - reception area and 10-12 massage rooms. Concept can operate in relatively small footprint 2000-2200 square feet.
- Usually ramps up quickly.
- Compelling alternative to expensive spas that charge double or triple the retail price for a similar massage therapy service.
- Not usually difficult to recruit staff. Therapists find the concept refreshing and fair.
- Consumers now spend between $6 and $11 billion annually on visits to massage therapists.
As a Zen Massage® franchisee you will carry little inventory, invest a reasonable amount of money and be the first in many cases in your market with the concept that everyone is talking about.
Zen Massage® currently has 14 locations in 6 states.
- Doctors and consumers are increasingly turning to massage as an adjunct to regular health practices.
- The Spa industry employs almost 300,000 full-time and part-time people and is growing at an annual rate of 20%.
- Massage therapy is a recognized insurance-eligible member of mainstream health care. With the establishment of national certification and the development of licensing laws for massage therapy, the massage therapy profession has moved toward recognition and credibility among health-care providers and insurance companies.