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Updated RecentlyMassage Envy vs Primary Massage Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Massage Envy vs Primary Massage including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $567,850 - $840,000 | $152,572 - $305,472 |
| Franchise Fee | $45,000 | $29,997 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2% | 6% |
| Year Founded | 2001 | - |
| Year Franchised | 2003 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | To ensure Massage Envy Spa franchisees can maximize their potential as massage therapy business owners, the company's comprehensive training and marketing is focused on building and sustaining a profitable business and strong brand identity. Franchisees benefit from a robust support system that includes everything from field training to massage therapist recruitment support. On-The-Job Training: 40+ hours Classroom Training: 32.5 hours Additional Training: As requested | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Massage Envy
From its inception, the Massage Envy concept was designed to be a great business to own.
As a Massage Envy franchise owner, you'll enjoy a number of advantages, including:
-A Truly Unique Approach to Massage
-Innovative Facility Design
-Aggressive Marketing Programs
-Multiple Revenue Opportunities
Veteran Incentives 20% off franchise fee
#203 in Franchise 500 for 2021. Not in Franchise 500 for 2020.About Primary Massage
NO LONGER FRANCHISING
You can be part of a personal services industry that is growing and expanding. We have membership programs that provide ongoing revenue. This high-margin service business requires a modest investment and is perfect for those who like working with people and helping them feel relaxed and happy. This franchise is available in most states.