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Below is an in-depth analysis and side-by-side comparison of Bru-Go's Take-N-Bake Pizza Company vs Happy's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $76,200 - $137,950 | $336,500 - $608,000 |
Franchise Fee | $19,500 | $35,000 |
Royalty Fee | 4-5% | 1.5K/mo |
Advertising Fee | - | Up to 1% |
Year Founded | 1991 | 1996 |
Year Franchised | 2002 | 2007 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 10% of franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
Operations |
Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | Yes | - |
Get in early on the fastest growing pizza concept in the world! We're looking for entrepreneurs who want a great opportunity for success and profits with your own BRU-GO'S Take-N-Bake Pizza Co Co-Op Membership. Why BRU-GO'S? We simply know how to make a better pizza. From the freshest ingredients to our signature sauces and fresh crust, customers prefer the taste of our pizza. Your customers will return again and again once they experience a BRU-GO'S Take-N-Bake Pizza Co pizza. We have years of experience building and selling the finest Take-N-Bake pizzas to be found anywhere. We use this experience to help you establish your BRU-GO'S Take-N-Bake Pizza Co Co-Op and then keep it running profitably. In one of our corporate test kitchens we will fully train you in a hands on, fully operational facility so that your business will operate smoothly from the first customer's pizza. As your business grows, we will be there to offer further support and training for every aspect of your enterprise. And using our time tested recipes and pizza construction techniques, you'll be building the most satisfying Take-N-Bake pizza anywhere!