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Updated RecentlyCompagnia del Mobile vs Decorating Den Interiors Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Compagnia del Mobile vs Decorating Den Interiors including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $60,000 - $130,000 | $52,580 - $70,355 |
| Franchise Fee | $5,000 | $39,900 |
| Royalty Fee | 2% | 7-9% |
| Advertising Fee | - | - |
| Year Founded | 1939 | 1969 |
| Year Franchised | 1960 | 1970 |
| Term Of Agreement | 5 years | 10 years |
| Term Of Agreement | 5 years | 10 years |
| Renewal Fee | $1K | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | Yes/No |
| Start-up Costs | No/No | Yes/No |
| Equipment | No/No | No/No |
| Inventory | Yes/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations |
International franchisees required to buy multiple units/master licenses; 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Franchise can be run from home. 1% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Compagnia del Mobile
Compagnia del Mobile specializes in offering the general public, trade professionals, residential and commercial developers, distributors, independent dealers, and franchisees a full line of italian designer home furnishings including dining rooms and bedrooms, kitchen and bathroom cabinets, designer doors, custom-made closets, and living rooms. We are the exclusive manufacturer and distributor for the family of products of FEG, and Salvarani. Our several departments -wholesale, retail and residential construcion- work together to bring these italian designed masterpieces into the market. Since its inception, Salvarani has made its name not only with it fine products but also creating a cycling championship team, sponsoring events such as the Beatle's first concert in Italy in 1965, and being present at the famous Museum of Modern Art (MOMA) in New York with its awarded Long Line Model. Today, the Salvarani manufacturing plant is housed in a 1,300,000 sq. ft. facility in Giussano, near Milan. Italy's first kitchen cabinet maker updated and rebuilt its factory to include the latest technology and at the same time preserving the italian tradition of fine craftmanship. Gruppo Feg adopted an industrial dimension by specializing in the design and creation of large scale furniture and the production of veneers. In the early 1990s. Feg started expanding its range to all types of home furniture in collaboration with famous designers, including modular systems for the living area, custom-made closets, beds and soft furnishings.
About Decorating Den Interiors
In 1969 Steve Bursten started Interiors by Decorating Den to offer interior decorating services to working couples and individuals who didn't have the time to shop for home d'r themselves. Today franchisees work out of custom-designed vans, bringing drapery, furniture, carpet and wall covering samples to the customer's home or office. There the franchisee helps the customer select everything from window treatments to furniture to artwork.
All franchisees go through 80 hours of initial training at Decorating Den Lifestyle University. That is followed up by six months of classroom work, home study, meetings, seminars and on-the-job training that may include working with an experienced decorator.