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Below is an in-depth analysis and side-by-side comparison of Grease Monkey and Grease Monkey Shine vs Master Mechanic including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $55,000 - $761,135 | $175,000 - $225,000 |
Franchise Fee | $35,000 | $30,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 0.5% | 3% |
Year Founded | 1978 | 1982 |
Year Franchised | 1979 | 1983 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 40 hours Classroom Training: 35 hours Additional Training: Annual regional meetings | - |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Founded in 1978, Grease Monkey centers provide preventive maintenance that meets manufacturers' recommendations for most makes and models of cars, with no appointment necessary. Grease Monkey International is the nation's largest independent
franchisor of automotive oil change centers serving more than 2 million
customers each year with 75% of them being return customers. Our "less
hassle, more hustle!" customer experience is part of every signature
Grease Monkey® service.
The business provides full-service automotive repair and maintenance services to both retail and commercial clients through its franchisees, with special emphasis on drivability and engine performance. This is an excellent opportunity for existing independent garages looking to rebrand or for those with automotive and/or business experience who are considering the benefits of owning their own business. Many consumers today are in desperate search for an auto repair/maintenance facility who can provide this level of trust in your mechanic to the same extent as your doctor or dentist -- this is the relationship Master Mechanic works very hard to create. The independent auto repair/maintenance market is rather diverse with specialists in everything from oil changes to exhausts to tires to transmissions...creating confusion for many consumers as he/she must now be expected to know what's wrong with their car, then know who specializes in that service and then undertake the selection process as to which shop to do business. At Master Mechanic, there is neither confusion nor doubt because we are full-service facilities -- everything from a basic oil change to complex engine diagnostics all performed by licenced technicians. Let's take a look at the options...the fast lube market lacks the technical expertise for anything beyond fluid changes...the big box stores have been branded with perceived lower cost but unreliable service...while the new car dealerships tend to be very costly leaving the independents like Master Mechanic Franchises as a very attractive alternative.