Grease Monkey and Grease Monkey Shine vs Interior Magic Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Grease Monkey and Grease Monkey Shine vs Interior Magic including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Grease Monkey and Grease Monkey Shine Franchise
Interior Magic Franchise
Investment $55,000 - $761,135$33,050 - $100,060
Franchise Fee $35,000$14,900 - $39,900
Royalty Fee 5%6%
Advertising Fee 0.5%-
Year Founded 19782003
Year Franchised 19792004
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee $5K-


Business Experience Requirements
 
Grease Monkey and Grease Monkey Shine Franchise
Interior Magic Franchise
Experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Grease Monkey and Grease Monkey Shine Franchise
    Interior Magic Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesYes/Yes
    Inventory No/YesYes/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Grease Monkey and Grease Monkey Shine Franchise
    Interior Magic Franchise
    Training On-The-Job Training: 40 hours Classroom Training: 35 hours Additional Training: Annual regional meetings On-The-Job Training: 40 hours Classroom Training: 120 hours
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app Ad Templates Social media Website development Email marketing Loyalty program/app
    Operations 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 8

    Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

    		* Franchise can be run from home

    * Absentee ownership of franchise is NOT allowed.

    Expansion Plans
     
    Grease Monkey and Grease Monkey Shine Franchise
    Interior Magic Franchise
    US Expansion YesYes
    Canada Expansion NoYes
    International Expansion Yes-

    Company Overviews

    About Grease Monkey and Grease Monkey Shine

    Founded in 1978, Grease Monkey centers provide preventive maintenance that meets manufacturers' recommendations for most makes and models of cars, with no appointment necessary. Grease Monkey International is the nation's largest independent franchisor of automotive oil change centers serving more than 2 million customers each year with 75% of them being return customers. Our "less hassle, more hustle!" customer experience is part of every signature Grease Monkey® service.

    Headquartered in Denver Colorado, the Grease Monkey® brand currently has more than 300 centers operating in the United States, Latin America, and China.
    GMI is not owned by a major oil company. Being independent means GMI's focus remains on helping customers properly maintain their car or truck, instead of selling a particular brand of oil. Since 1998, the company has offered a Monkey Shine program--a car wash adjacent to and in conjunction with the Grease Monkey Center.

    The estimated total investment necessary to begin operation of a Grease Monkey franchise ranges from $156,695 to $347,850, including between $5,000 and $50,000 which must be paid to the franchisor or its affiliates.
    If you elect to include a Monkey Shine Facility providing car wash services in conjunction with the Grease Monkey Center, the total investment increases between $151,650 and $761,135 depending on the configuration and size of your Monkey Shine Facility, none of which added costs is paid to the franchisor or its affiliates. Grease Monkey franchisees have the option to choose to operate a Monkey Shine Facility.
    Grease Monkey area developers acquire the right to develop multiple franchises, with a minimum of three Grease Monkey Centers in a designated development area. The total investment necessary to begin operation as an area developer to open three Grease Monkey Centers ranges from $55,000 to $65,000, all of which must be paid to the franchisor or its affiliates.
    Veteran Incentives  $10,000 off franchise fee

    "franchiserankingscom"   "Entrepreneur
    #84 on Franchise Rankings.com
    #161 in Franchise 500 for 2020.
    #167 in Franchise 500 for 2021.




    About Interior Magic

    Interior Magic offers

    • Rights to an exclusive territory and use of our U.S. registered trademark.
    • All initial start-up equipment and supplies including uniforms, business cards, vehicle signage and invoices.
    • 4 weeks of comprehensive training at our corporate headquarters which includes both classroom and “real world” training with one of our expert technicians.
    • 1 week of assistance in your chosen market to help jumpstart your business.
    • Marketing and sales material as well as guidance on how to market your franchise and “sell your service”.
    • The best combination of services in the industry.
    • The benefit of over 35 years of combined automotive reconditioning experience.
    • Continuous support in the form of a toll-free help line and continuing education as we develop new products and processes.
    • Access to superior products at huge discounts through our own line of Interior Magic and Ultimate Finish products.
    • Online product ordering system
    • Quarterly Newsletter
    #124 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees

    Veteran Incentives  25% off franchise fee