Grease Monkey and Grease Monkey Shine vs Dominion Auto Centers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Grease Monkey and Grease Monkey Shine vs Dominion Auto Centers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Grease Monkey and Grease Monkey Shine Franchise
Dominion Auto Centers Franchise
Investment $55,000 - $761,135$50,000
Franchise Fee $35,000$35,000
Royalty Fee 5%8%
Advertising Fee 0.5%$100 per vehicle sold, 2% of service revenue
Year Founded 19782012
Year Franchised 19792012
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee $5K-


Business Experience Requirements
 
Grease Monkey and Grease Monkey Shine Franchise
Dominion Auto Centers Franchise
Experience
  • General business experience
  • Marketing skills
    		• Needs to have some background in either auto repair or auto sales.

    Financing Options
     
    Grease Monkey and Grease Monkey Shine Franchise
    Dominion Auto Centers Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/Yes
    Equipment No/Yes-/Yes
    Inventory No/Yes-/Yes
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Grease Monkey and Grease Monkey Shine Franchise
    Dominion Auto Centers Franchise
    Training On-The-Job Training: 40 hours Classroom Training: 35 hours Additional Training: Annual regional meetings Upfront training program, 24/7 online training and operating procedure archive access, social media marketing, event management, lead generation programs, supplier management/development programs, etc, etc.
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform -
    Marketing Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app -
    Operations 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 8

    Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Grease Monkey and Grease Monkey Shine Franchise
    Dominion Auto Centers Franchise
    US Expansion Yes-
    Canada Expansion NoYes
    International Expansion Yes-

    Company Overviews

    About Grease Monkey and Grease Monkey Shine

    Founded in 1978, Grease Monkey centers provide preventive maintenance that meets manufacturers' recommendations for most makes and models of cars, with no appointment necessary. Grease Monkey International is the nation's largest independent franchisor of automotive oil change centers serving more than 2 million customers each year with 75% of them being return customers. Our "less hassle, more hustle!" customer experience is part of every signature Grease Monkey® service.

    Headquartered in Denver Colorado, the Grease Monkey® brand currently has more than 300 centers operating in the United States, Latin America, and China.
    GMI is not owned by a major oil company. Being independent means GMI's focus remains on helping customers properly maintain their car or truck, instead of selling a particular brand of oil. Since 1998, the company has offered a Monkey Shine program--a car wash adjacent to and in conjunction with the Grease Monkey Center.

    The estimated total investment necessary to begin operation of a Grease Monkey franchise ranges from $156,695 to $347,850, including between $5,000 and $50,000 which must be paid to the franchisor or its affiliates.
    If you elect to include a Monkey Shine Facility providing car wash services in conjunction with the Grease Monkey Center, the total investment increases between $151,650 and $761,135 depending on the configuration and size of your Monkey Shine Facility, none of which added costs is paid to the franchisor or its affiliates. Grease Monkey franchisees have the option to choose to operate a Monkey Shine Facility.
    Grease Monkey area developers acquire the right to develop multiple franchises, with a minimum of three Grease Monkey Centers in a designated development area. The total investment necessary to begin operation as an area developer to open three Grease Monkey Centers ranges from $55,000 to $65,000, all of which must be paid to the franchisor or its affiliates.
    Veteran Incentives  $10,000 off franchise fee

    "franchiserankingscom"   "Entrepreneur
    #84 on Franchise Rankings.com
    #161 in Franchise 500 for 2020.
    #167 in Franchise 500 for 2021.




    About Dominion Auto Centers

    Canada's independent chain of Auto Dealership & Repair shops. Credit solutions for all customers and repair financing now available. Dominion Auto Centres� is Canada's first complete auto centre concept. Used Car/Truck Sales & Finance, Automotive Repair & Service, Tires, Towing Accessories and more! A truly complete concept and franchises are now available coast to coast.