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Below is an in-depth analysis and side-by-side comparison of Grease Monkey and Grease Monkey Shine vs Detail Plus including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $55,000 - $761,135 | $500 - $500,000 |
Franchise Fee | $35,000 | N/A |
Royalty Fee | 5% | - |
Advertising Fee | 0.5% | - |
Year Founded | 1978 | 1981 |
Year Franchised | 1979 | 1985 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 40 hours Classroom Training: 35 hours Additional Training: Annual regional meetings | At Licensee's Location Manual By Video By Phone |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter Meetings Advertising/Marketing Sales Leads Technical Support Online Support Phone Support |
Marketing | Co-op Advertising Ad Templates Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)
| - Business can be run from home. - Business can be run part-time. - Business can be added on to an existing business. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Founded in 1978, Grease Monkey centers provide preventive maintenance that meets manufacturers' recommendations for most makes and models of cars, with no appointment necessary. Grease Monkey International is the nation's largest independent
franchisor of automotive oil change centers serving more than 2 million
customers each year with 75% of them being return customers. Our "less
hassle, more hustle!" customer experience is part of every signature
Grease Monkey® service.
DETAIL PLUS had its beginnings in the first new car pre-delivery centers of the early 1950's where thousands of new cars were delivered by rail and truck to these centers prior to delivery to the new car dealers.Having to process several hundred cars per day including, washing, waxing, and spot cleaning required automated equipment that would provide high volume capability with high quality results.
Many different systems were developed and utilized in these pre-delivery centers that became the prototype for today's DETAIL PLUS systems.Since that time, DETAIL PLUS has devoted countless hours to research and development to provide the auto appearance industry with equipment and technology that is offered by no other company in the industry, anywhere in the world.
Today DETAIL PLUS has auto appearance centers all over the world using some, or all of the DETAIL PLUS Systems.
DETAIL PLUS is also the only company in the world that offers comprehensive training programs in all phases of the cosmetic car care business. The training programs are supported by manuals, videos, and hundreds of pages of printed materials.