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Below is an in-depth analysis and side-by-side comparison of Snappy Tomato Pizza vs CiCi's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $115,500 - $256,000 | $209,962 - $1,056,527 |
Franchise Fee | $14,000 | $30,000 |
Royalty Fee | 5% | 4 - 6% |
Advertising Fee | 2.5% | greater of $2300 or 3% of sales |
Year Founded | 1978 | 1985 |
Year Franchised | 1981 | 1987 |
Term Of Agreement | 15 years | 10 years |
Term Of Agreement | 15 years | 10 years |
Renewal Fee | $2.5K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | Additional training available as needed | 8-12 week training process (the VP of Training may require additional training at his/her discretion, as successful completion of training is based on proficiency) |
Support | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Security/safety procedures, Field operations/evaluations |
Marketing | Co-op advertising, Ad slicks, Regional advertising | National advertising |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25-30 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | No |
In 1978, Bob Rotunda went to the races and put all his money on a horse named Snappy Tomato. The horse won. Rotunda took his winnings and opened the first Snappy Tomato Pizza that year. The company began franchising three years later.
Today Snappy Tomato Pizza has locations across the United States, Canada and Great Britain serving pizza, hoagies, salads and appetizers.