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Updated RecentlySnappy Tomato Pizza vs Donatos Pizzeria Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Snappy Tomato Pizza vs Donatos Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $115,500 - $256,000 | $386,500 - $698,900 |
| Franchise Fee | $14,000 | $30,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 2.5% | 5% |
| Year Founded | 1978 | 1963 |
| Year Franchised | 1981 | 1991 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | $2.5K | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | Additional training available as needed | On-The-Job Training: 454 hours Classroom Training: 4 hours |
| Support | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Snappy Tomato Pizza
In 1978, Bob Rotunda went to the races and put all his money on a horse named Snappy Tomato. The horse won. Rotunda took his winnings and opened the first Snappy Tomato Pizza that year. The company began franchising three years later.
Today Snappy Tomato Pizza has locations across the United States, Canada and Great Britain serving pizza, hoagies, salads and appetizers.
About Donatos Pizzeria
BE A PART OF A PIZZA BUSINESS THAT'S ON THE RISE.
With $1,300 in his pocket and a dream to own his own business, Jim Grote bought a small pizzeria on the south side of Columbus, Ohio and went to work to create a business that was truly unique. Although Donatos has grown and moved into almost 200 neighborhoods, our belief remains the same: "Treat people the way you want to be treated."
You are responsible for:
* Leasehold improvements
* Leasing or purchasing equipment
* Hiring and restaurant operation
Donatos provides:
* Product formulas and operational systems
* Store design guidance
* Equipment ordering guidance
* Edge-u-cation training
* Cultural orientation
* Operations manual
* Periodic evaluations
* Ongoing support
Additional information and qualifications:
Single-Store and Multi-Unit Development Agreements are available depending upon prospective Franchise Partner qualifications as well as geographical considerations.
Prospective Franchise Partner groups need to designate an Operating Partner who must live in the area to be developed and possess prior restaurant or retail management and supervision experience commensurate with the number of restaurants to be developed. An Operating Partner may also be a member of the Franchise Group.
A full Franchise Application, including a Personal Financial Statement, needs to be submitted for each member of the Franchise Partner group. If the Operating Partner is a separate individual, they will need to submit a full resume with work history and skill-set qualifications.
The total investment necessary to begin operation of a Donatos
franchised business is $386,500 to $698,900. This includes $40,500 to
$42,500 that must be paid to the franchisor or its affiliate. If this is
the second Donatos franchised business, you choose to receive
additional training services or you hire a Donatos Manager for your
franchised business, you must pay the franchisor an additional $15,000
to $40,000.
The company continues to franchise throughout the Midwest, South and
Southeast, with franchised locations serving pizza, subs, salads and
desserts.
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#181 in Franchise 500 for 2020.
#313 in Franchise 500 for 2021.