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Below is an in-depth analysis and side-by-side comparison of Snappy Tomato Pizza vs Chicken Salad Chick including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $115,500 - $256,000 | $562,000 - $740,000 |
Franchise Fee | $14,000 | $50,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 2.5% | 2% |
Year Founded | 1978 | 0 |
Year Franchised | 1981 | 0 |
Term Of Agreement | 15 years | 10 years |
Term Of Agreement | 15 years | 10 years |
Renewal Fee | $2.5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | Additional training available as needed | Ten days of training at Corporate Training Facility in Auburn, Alabama for three key franchise employees |
Support | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | *Opening support for ten days at your location, coordinated around the store’s grand opening. *Restaurant opening guide. *Training manuals for franchise staff. *Accounting applications training. *Comprehensive decor package for interior design of restaurant. *Marketing, public relations and promotion plans for use by each franchisee. *Access to our in-house team of trainers, public relations and marketing professionals and business experts. *Periodic visits to each of your locations to provide support and counsel. *Site selection counsel and approval, working together to identify appropriate demographics, traffic patterns, ingress and egress, and more. *Additional real estate site support includes: Architectural drawings of a typical floor plan with a finishing schedule. General data for plumbing and electrical in partnership with equipment vendor. |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | Yes | Yes |
In 1978, Bob Rotunda went to the races and put all his money on a horse named Snappy Tomato. The horse won. Rotunda took his winnings and opened the first Snappy Tomato Pizza that year. The company began franchising three years later.
Today Snappy Tomato Pizza has locations across the United States, Canada and Great Britain serving pizza, hoagies, salads and appetizers.