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Updated RecentlySnappy Tomato Pizza vs Mamma Ilardo's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Snappy Tomato Pizza vs Mamma Ilardo's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $115,500 - $256,000 | $175,000 - $320,000 |
| Franchise Fee | $14,000 | N/A |
| Royalty Fee | 5% | - |
| Advertising Fee | 2.5% | - |
| Year Founded | 1978 | 1976 |
| Year Franchised | 1981 | 1984 |
| Term Of Agreement | 15 years | 10 years +10 |
| Term Of Agreement | 15 years | 10 years +10 |
| Renewal Fee | $2.5K | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Additional training available as needed | Corporate Office and Stores in Baltimore, MD 3 Days to 3 Weeks |
| Support | Newsletter, Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Central Purchasing Field Operation Evaluation Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | Average Number of Employees: 8 Full-time, 10 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Snappy Tomato Pizza
In 1978, Bob Rotunda went to the races and put all his money on a horse named Snappy Tomato. The horse won. Rotunda took his winnings and opened the first Snappy Tomato Pizza that year. The company began franchising three years later.
Today Snappy Tomato Pizza has locations across the United States, Canada and Great Britain serving pizza, hoagies, salads and appetizers.
About Mamma Ilardo's
At mamma ilardo's, we have designed 3 ways to do business with our company: our Licensing Program, our Product Distribution Agreement (PDA) and our Express Pizza Co-Branding Program. The links above will give you more detailed information about each option and allow you to identify how mamma ilardo's products can meet your specific needs. For those programs that require a license fee, it is an investment in mamma ilardo's that enables us to continue the development of our programs and our brand. The on-going royalty fee supports our system and allows for development and refinement in various areas including products, equipment, quality controls, operations, marketing and training that we feel will be of benefit and value to the operator.