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Below is an in-depth analysis and side-by-side comparison of Roy Rogers vs Choo Choo Johnny's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $767,250 - $1,580,950 | $313,850 - $441,500 |
Franchise Fee | $30,000 | N/A |
Royalty Fee | 5% | - |
Advertising Fee | 3% | - |
Year Founded | 1968 | 2002 |
Year Franchised | 2003 | 2005 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 25 hours Classroom Training: 25 hours | Comprehensive Training - You'll be trained in all aspects of our business operations and procedures, including our superb food preparation techniques. You'll learn our highly effective administrative, office, sales, computer software, and marketing procedures. You'll also receive excellent on-the-job training at our flagship restaurant, as well as training at your own restaurant, prior to, during, and after your Choo Choo Johnny's grand opening. |
Support | Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Operational Support - Our services include guidance in unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, marketing support, and administrative procedures. We will provide you with a comprehensive Operations Manual that contains detailed information to be used for ready reference in running virtually every aspect of your business. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique...a difference our guests notice. There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.
WHY ROYS?: Widespread Appeal
At Roy Rogers Restaurants, there's something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.
Fresh, Prepared-to-Order Products
Inviting, Comfortable Decor
ALL ABOARD! To Choo Choo Johnny's Eatery, a family-oriented restaurant with a train theme that is popular among children and adults: model trains! Both kids and adults are amused as a train chugs along the restaurant walls; An interactive train display entertains both the young and old at heart; Guests seated along the counter track will have special food delivery via model train. A variety of train, country, and children's music play in the background enhancing the railroad dining experience.