Roy Rogers vs Applejack's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Roy Rogers vs Applejack's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Roy Rogers Franchise
Applejack's Franchise
Investment $767,250 - $1,580,950$250,000 - $275,000
Franchise Fee $30,000$25,000
Royalty Fee 5%4%
Advertising Fee 3%2%
Year Founded 19681999
Year Franchised 20032004
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements

 
Roy Rogers Franchise
Applejack's Franchise
Experience --

Financing Options

 
Roy Rogers Franchise
Applejack's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support

 
Roy Rogers Franchise
Applejack's Franchise
Training On-The-Job Training: 25 hours Classroom Training: 25 hours -
Support Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software -
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations --

Expansion Plans

 
Roy Rogers Franchise
Applejack's Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About Roy Rogers

Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique...a difference our guests notice. There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.

WHY ROYS?: Widespread Appeal

At Roy Rogers Restaurants, there's something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.

Fresh, Prepared-to-Order Products

Inviting, Comfortable Decor

Roy Rogers wants its guests to feel right at home. The informal Western decor of our restaurants is just right for family and casual dining, and personal attention and cleanliness are paramount among the high standards we set for our managers and associates.



"Entrepreneur
#330 in Franchise 500 for 2020.


   




About Applejack's

As an effective business operator, you wish to minimize risk and maximize profit. That is exactly what successful franchising is all about. Franchised businesses have a higher success rate than independent businesses. This is a fact. It is generally accepted that an estimated 40% of all non-franchised businesses do not make it to the end of their first year of operation, and 80% will fail within their first five years of operation. And even the 20% that do manage to survive are not safe, as 90% of them will fail within the next five years. In most cases this is not due to lack of revenues and its mostly based on lack of experience, support and management skills. By joining a Franchise, franchisees can benefit from the Brand marketing, purchasing power and management expertise offered by well-established franchisors. This is particularly attractive to those persons entering the highly competitive food service industry for the first time. As a result of the positive interaction between franchisee and franchisor, our restaurant owner/operators are much more likely to be financially successful than were they to enter the industry as independent restaurateurs.