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Below is an in-depth analysis and side-by-side comparison of Roy Rogers vs Fit for Life including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $767,250 - $1,580,950 | $180,000 - And Up |
Franchise Fee | $30,000 | N/A |
Royalty Fee | 5% | 7% |
Advertising Fee | 3% | 0% |
Year Founded | 1968 | - |
Year Franchised | 2003 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 25 hours Classroom Training: 25 hours | - |
Support | Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | At Fit for Life, we fully understand the needs of a Franchisee "Business Person" and further understand that change in the business environment is constant and indeed needed. Fit for Life Head Office personnel are available on an ongoing basis to aid and assist in all levels of management for the benefit of the Franchisee. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique...a difference our guests notice. There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.
WHY ROYS?: Widespread Appeal
At Roy Rogers Restaurants, there's something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.
Fresh, Prepared-to-Order Products
Inviting, Comfortable Decor
Fit for Life is a fast food concept catering to the health and nutrition conscious consumer. The menu focuses primarily on nutrition developed around the Wrap sandwich prepared with organically made bread, with no chemicals or preservatives. The Fit for Life menu items are endorsed by the Heart and Stroke Foundation and have earned an excellent reputation through many satisfied customers. The Fit for Life franchise is protected under federal and provincial trademark laws. It offers an exciting and outstanding opportunity to become part of a highly successful and rapidly growing fast food industry. Fit for Life's unique concept responds to the increasing consumers demand for a high quality nutritious product provided in an attractive, efficient format.