Roy Rogers vs Browns Socialhouse Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Roy Rogers vs Browns Socialhouse including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Roy Rogers Franchise
Browns Socialhouse Franchise
Investment $767,250 - $1,580,950$2,000,000 - $2,500,000
Franchise Fee $30,000$50,000
Royalty Fee 5%6%
Advertising Fee 3%-
Year Founded 1968-
Year Franchised 2003-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Roy Rogers Franchise
Browns Socialhouse Franchise
Experience -

A PROVEN TRACK RECORD + EXPERIENCE in the restaurant and hospitality industry. Passionate + highly motivated about running a business. That's how serious we are about partnering with only the best. We don't compromise on this because it's what our guests deserve.

Financing Options
 
Roy Rogers Franchise
Browns Socialhouse Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support
 
Roy Rogers Franchise
Browns Socialhouse Franchise
Training On-The-Job Training: 25 hours Classroom Training: 25 hours -
Support Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software -
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations --

Expansion Plans
 
Roy Rogers Franchise
Browns Socialhouse Franchise
US Expansion YesYes
Canada Expansion NoYes
International Expansion No-

Company Overviews

About Roy Rogers

Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique...a difference our guests notice. There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.

WHY ROYS?: Widespread Appeal

At Roy Rogers Restaurants, there's something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.

Fresh, Prepared-to-Order Products

Inviting, Comfortable Decor

Roy Rogers wants its guests to feel right at home. The informal Western decor of our restaurants is just right for family and casual dining, and personal attention and cleanliness are paramount among the high standards we set for our managers and associates.



"Entrepreneur
#330 in Franchise 500 for 2020.


   




About Browns Socialhouse

Browns Restaurant Group offers a variety of partnership opportunities. We are uniquely social.
Browns Socialhouse is designed to be highly competitive in smaller urban and suburban markets. We're big and aspirational enough to appeal to dedicated urbanites, yet small and "familiar" enough to ensure everyone feels welcome. We have a "secret formula" and below you'll get a sneak peek. Our main competitive advantages include: 1. Site Placement: because of our smaller footprint, Browns Socialhouses can pop up in places where many other brands simply won't fit. Being smaller, we can target "A" locations without the burden of a huge rental factor. For Guests, Browns' smaller footprint provides for a much warmer overall experience. How many people would rather see a band play in a stadium than a club? Exactly. At Browns, our Guests and team members come together and are all part of the action. This makes for a truly social eating, drinking and working experience! 2. Efficiency: building and up-keep costs stay relatively low because of Browns' smaller footprint, and Socialhouses are efficiently designed to require less staff (which lowers labour costs). 3. Kitchen + Menu: Regular menu updates keep our offerings fresh while ensuring solid margins for franchisees and excellent perceived value for Guests. Our Culinary Mission is to produce great-looking menu items with delicious, approachable flavour profiles that can be prepared consistently and cost-effectively across the system. Our Chefs embrace the role of "part menu developer" and "part quality controller," and they're constantly tasting, testing and re-evaluating current menu items for quality, consistency and Guest acceptance. 4. Bar + Lounge: Central to the Socialhouse concept is a signature bar that brings life and energy to the entire operation. Our great selection of drinks delivers great value to Guests. As with our Menu Program, drink pricing is set aggressively to enable financial targets. 5. Owner-Operator Focus: We ensure every Socialhouse we open is owned and operated by someone dedicated to the community it serves. We are able to deliver excellent product and service required to provide a "WOW Experience" to our Guests. Each and every time. Using sophisticated systems and partnering with savvy Franchisees, Browns Restaurant Group successfully competes with independent restaurants and larger chains in local markets.