Gourmet Cup vs Williams Fresh Cafe Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Gourmet Cup vs Williams Fresh Cafe including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Gourmet Cup Franchise
Williams Fresh Cafe Franchise
Investment $120,000 - $200,000$300,000 - And Up
Franchise Fee $25,000$35,000
Royalty Fee 8%6%
Advertising Fee -1.5%
Year Founded 19851993
Year Franchised 19861994
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $5K-


Business Experience Requirements
 
Gourmet Cup Franchise
Williams Fresh Cafe Franchise
Experience --

Financing Options
 
Gourmet Cup Franchise
Williams Fresh Cafe Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Gourmet Cup Franchise
Williams Fresh Cafe Franchise
Training --
Support Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
Marketing Co-op advertising, Ad slicks, National media-
Operations 2% of all franchisees own more than one unit

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

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Expansion Plans
 
Gourmet Cup Franchise
Williams Fresh Cafe Franchise
US Expansion --
Canada Expansion NoNo
International Expansion YesNo

Company Overviews

About Gourmet Cup

Gourmet Cup Beverage Station is the latest retail coffee concept from Shefield Group. The Gourmet Cup Beverage Station environment provides fun, energetic friendly service in a classic coffee shop setting. Consumers can select from the following:

unique coffees with many flavours on offer;
other beverages like caramel lattes, hot chocolate, cappuccino and espresso;
nutritious snacks and fresh-baked treats.

Gourmet Cup Beverage Station locations are designed to offer both an initial WOW factor as well as a place for consumers to relax. With its unique character, ambiance and wide selection of beverages, Gourmet Cup Beverage Station locations are absolutely unique.





About Williams Fresh Cafe

The Williams story begins in 1993, born as Williams Coffee Pub at its first location in Stratford, Ontario. Quickly making its mark as the home of quality food and beverages offering healthy choices served in and a relaxing atmosphere, Williams has grown to become a recognized and respected brand with over 25 locations across Ontario.

From the early riser looking for a specialty coffee or fresh baked good, to the business lunch crowd, to dinner and dessert groups, Williams is the ideal meeting place for any occasion. Our unique approach is our table service style combined with our delicious range of menu items designed to meet consumer needs at all day parts. That’s what differentiates us in the fast casual category!

A unique quick service concept, blending the best elements of a contemporary cafe, coffee bar and restaurant, all served in a warm relaxing atmosphere. Williams is known as a meeting place with quick, modified table service and affordable pricing. In addition to our in-store menu that offers a wide variety of choices, including healthier alternatives, we also offer catering, drive-thru service and take-out service.