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Below is an in-depth analysis and side-by-side comparison of Gourmet Cup vs Brew Thru including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $120,000 - $200,000 | $269,450 - $563,667 |
Franchise Fee | $25,000 | $35,000 |
Royalty Fee | 8% | 4% |
Advertising Fee | - | - |
Year Founded | 1985 | - |
Year Franchised | 1986 | - |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
2% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Gourmet Cup Beverage Station is the latest retail coffee concept from Shefield Group. The Gourmet Cup Beverage Station environment provides fun, energetic friendly service in a classic coffee shop setting. Consumers can select from the following:
unique coffees with many flavours on offer;
other beverages like caramel lattes, hot chocolate, cappuccino and espresso;
nutritious snacks and fresh-baked treats.
Gourmet Cup Beverage Station locations are designed to offer both an initial WOW factor as well as a place for consumers to relax. With its unique character, ambiance and wide selection of beverages, Gourmet Cup Beverage Station locations are absolutely unique.
Brew Thru is a unique business opportunity to work in an exciting environment in tourist and college markets. While on vacation, convenience is a necessity and Brew Thru is a one of a kind convenience store. Our business provides beer, wine, soda and snacks for tourists, vacationers, locals and college students who are on the go and love the convenience of the drive thru. Our fast, focused and fun environment has created a huge demand for our branded line of merchandise that includes T-shirts and other souvenirs. Now through our franchising opportunity you can bring the Brew Thru experience to your area.