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Below is an in-depth analysis and side-by-side comparison of Gourmet Cup vs Aroma Espresso Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $120,000 - $200,000 | $527,500 - $1,495,000 |
Franchise Fee | $25,000 | $55,000 |
Royalty Fee | 8% | 7% |
Advertising Fee | - | - |
Year Founded | 1985 | - |
Year Franchised | 1986 | - |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | We are seeking franchise candidates who demonstrate a commitment to the aroma espresso bar brand values, help maintain and improve the quality of our products, provide excellent customer service, and strengthen our brand name and company standards. Previous experience in the food service or management industry is welcome, but not required. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Previous experience in the food service or management industry is welcome, but not required. aroma espresso bar’s comprehensive training program attempts to ensure all our franchise partners are confident in their own abilities to run a successful franchise upon completion. |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
2% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Gourmet Cup Beverage Station is the latest retail coffee concept from Shefield Group. The Gourmet Cup Beverage Station environment provides fun, energetic friendly service in a classic coffee shop setting. Consumers can select from the following:
unique coffees with many flavours on offer;
other beverages like caramel lattes, hot chocolate, cappuccino and espresso;
nutritious snacks and fresh-baked treats.
Gourmet Cup Beverage Station locations are designed to offer both an initial WOW factor as well as a place for consumers to relax. With its unique character, ambiance and wide selection of beverages, Gourmet Cup Beverage Station locations are absolutely unique.
Franchise partners play a significant role in the success of Aroma Espresso Bar. As we continue to expand, the need for responsible, driven, and passionate business people to join our family of franchise partners grows.
If you are interested in becoming an Aroma Espresso Bar franchise partner, please read the information provided to gain a better understanding of our franchise process, from initial application to grand opening.
Our values at Aroma Espresso Bar have helped ensure our success in Canada since our inception in 2007.