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Updated RecentlyGourmet Cup vs Aroma Joe's Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Gourmet Cup vs Aroma Joe's Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $120,000 - $200,000 | $25,500 - $602,000 |
| Franchise Fee | $25,000 | $15,000 |
| Royalty Fee | 8% | 8% |
| Advertising Fee | - | 4.5% |
| Year Founded | 1985 | 2000 |
| Year Franchised | 1986 | 2013 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 45 hours Classroom Training: 30 hours |
| Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media | Co-op Advertising National Media Regional Advertising Social media Website development Loyalty program/app |
| Operations |
2% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Gourmet Cup
Gourmet Cup Beverage Station is the latest retail coffee concept from Shefield Group. The Gourmet Cup Beverage Station environment provides fun, energetic friendly service in a classic coffee shop setting. Consumers can select from the following:
unique coffees with many flavours on offer;
other beverages like caramel lattes, hot chocolate, cappuccino and espresso;
nutritious snacks and fresh-baked treats.
Gourmet Cup Beverage Station locations are designed to offer both an initial WOW factor as well as a place for consumers to relax. With its unique character, ambiance and wide selection of beverages, Gourmet Cup Beverage Station locations are absolutely unique.
About Aroma Joe's Coffee
Aroma Joe’s Coffee is now offering franchises in the states of Maine, New Hampshire, Florida, Massachusetts, Pennsylvania and Vermont. Surrounding areas and additional states will be added in the future. We appreciate your interest in the growth of our brand and look forward to seeing you at one of our sales seminars.