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Below is an in-depth analysis and side-by-side comparison of Gourmet Cup vs Logic in a Cup Espresso including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $120,000 - $200,000 | $65,050 - $364,700 |
Franchise Fee | $25,000 | $19,900 |
Royalty Fee | 8% | 6% |
Advertising Fee | - | 2% |
Year Founded | 1985 | 2011 |
Year Franchised | 1986 | 2014 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
2% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Gourmet Cup Beverage Station is the latest retail coffee concept from Shefield Group. The Gourmet Cup Beverage Station environment provides fun, energetic friendly service in a classic coffee shop setting. Consumers can select from the following:
unique coffees with many flavours on offer;
other beverages like caramel lattes, hot chocolate, cappuccino and espresso;
nutritious snacks and fresh-baked treats.
Gourmet Cup Beverage Station locations are designed to offer both an initial WOW factor as well as a place for consumers to relax. With its unique character, ambiance and wide selection of beverages, Gourmet Cup Beverage Station locations are absolutely unique.
Logic in a Cup Espresso is a cafe that mixes great coffee with philosophy. The co-founder became interested in philosophy at a young age and decided that it made the perfect combination with coffee. She opened up her coffee shop because she wanted a cafe where only the best coffee was served. She uses special blends of organically certified, fair trade beans to make coffee beverages that are excellent. Any drink they make can be served hot, on ice, or blended for a variety of different tastes and seasons. Their specialty coffee drinks are named for philosophers like Socrates, Plato, and Dante. In addition to coffee drinks, they also offer hot chocolate, teas, fruit smoothies, Italian sodas, bottled water and juices. To go with your beverages, Logic in a Cup Espresso has breakfast and lunch sandwiches and combos. In addition to their café, Logic in a Cup Espresso also offers many of their products for sale online. You can order items like bags of their specially blended coffee beans to make your own perfect cup of coffee at home.