Gourmet Cup vs Euro Cafe Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Gourmet Cup vs Euro Cafe including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Gourmet Cup Franchise	Euro Cafe Franchise
Investment	$120,000 - $200,000	$248,400 - $445,500
Franchise Fee	$25,000	$15,000
Royalty Fee	8%	4.5%
Advertising Fee	-	1%
Year Founded	1985	1997
Year Franchised	1986	2017
Term Of Agreement	5 years	-
Term Of Agreement	5 years	-
Renewal Fee	$5K	-
Business Experience Requirements
	Gourmet Cup Franchise	Euro Cafe Franchise
Experience	-	-
Financing Options
	Gourmet Cup Franchise	Euro Cafe Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/No	-/Yes
Start-up Costs	No/No	-/Yes
Equipment	No/No	-/Yes
Inventory	No/No	-/Yes
Receivables	No/No	-/Yes
Payroll	No/No	-/Yes
Training & Support
	Gourmet Cup Franchise	Euro Cafe Franchise
Training	-	Classroom Training: 243 hours
Support	Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives	Grand Opening
Marketing	Co-op advertising, Ad slicks, National media	-
Operations	2% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)	Number of Employees Required to Run: 17
Expansion Plans
	Gourmet Cup Franchise	Euro Cafe Franchise
US Expansion	-	-
Canada Expansion	No	-
International Expansion	Yes	-

Company Overviews

About Gourmet Cup

Gourmet Cup Beverage Station is the latest retail coffee concept from Shefield Group. The Gourmet Cup Beverage Station environment provides fun, energetic friendly service in a classic coffee shop setting. Consumers can select from the following:

unique coffees with many flavours on offer;
other beverages like caramel lattes, hot chocolate, cappuccino and espresso;
nutritious snacks and fresh-baked treats.

Gourmet Cup Beverage Station locations are designed to offer both an initial WOW factor as well as a place for consumers to relax. With its unique character, ambiance and wide selection of beverages, Gourmet Cup Beverage Station locations are absolutely unique.

About Euro Cafe

Owning a Euro Café provides you an opportunity to partner with an industry leader in a highly competitive industry whose sales grow more and more annually. Do not let the competitive nature of the industry stifle you. Our concept is unlike any other. We have geared our company to provide you with knowledge, support and training that will allow you to effectively meet and surpass any consumer expectations.

• Produces and serves the highest quality specialty coffee, hot and cold.
• Serves a variety of healthy food, like basmati rice bowls and salad bowls, custom-made to order.
• Offers a variety of grab-and-go items as each location demands.
• Provides customers with a comfortable, social, and friendly atmosphere with free Wi-Fi.

We offer two different types of franchise opportunities. You can choose to own a single unit franchise which allows you to operate your own Euro Café in a protected territory of your choice. We also offer area development franchises for those looking to lock down a larger territory and slowly build a series of Euro Café locations/territories.
Euro Café offers a comprehensive and hands on training program in order to ensure that franchisee are 100% equipped with the knowledge, skills and expertise to successfully operate their own center. Our multi-phase training includes hours of hands on training at one of our already established locations in addition to many hours of ongoing support at your newly established location.