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Updated RecentlyFROOTS Fresh Smoothies Salads & Wraps vs Herrell's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of FROOTS Fresh Smoothies Salads & Wraps vs Herrell's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $87,600 - $316,750 | $251,000 - $367,000 |
| Franchise Fee | $20,000 | $40,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2% | - |
| Year Founded | 2001 | 1973 |
| Year Franchised | 2004 | 1980 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system * Owner operation and interest in their community * Respect for employees * Franchisor respect and communication * Customer service that exceeds the norm (win that customer back every time they come into your store) * Cleanliness and neatness * Desire to succeed in one's own business |
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Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 1 week Classroom Training: 16 hours Additional Training: At Froots corporate store | During your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment. |
| Support | Froots offers you a complete support team. We work with each of our franchisees personally throughout the start-up process. This ensures that you are provided with everything necessary to properly launch your business. Including, but not limited to, everything from site selection to marketing support. Our training consists of 23 days in a corporate training program and 80 hours of Grand Opening Support Ongoing Support Purchasing Co-ops Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations | Since the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away. |
| Marketing | Co-op Advertising Ad Templates National Media | - |
| Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About FROOTS Fresh Smoothies Salads & Wraps
FROOTS has been set up with the first time franchisee in mind. If you have never owned a franchise before, the questions below can help you determine if you are ready for the responsibility of such an endeavor.
Who is going to operate the restaurant on a day-to-day basis?
If it will be self-operated, have you committed to this being your full-time job and your full-time income stream?
If a Manager will be hired, has a manager been identified that has a legitimate stake in the success of your business?
If you are currently employed and are planning on leaving to own and operate your Froots, have you at least made your decision to quit your current job?
If so, when are you planning on quitting?
Have you determined exactly where the money for the total development costs will come from to open the store?
Have you determined exactly how much of your own money you will invest in this endeavor?
Is the money you are going to invest available to use immediately?
Do you have the adequate cash reserves to manage through the start-up phase of your restaurant?
Will you have partners in this endeavor?
If so, have you defined exactly how much each partner will be contributing and what their roles will be?
Do all partners agree on moving forward?
Are all partners ready to contribute their portion of the investment?
Have you discussed this opportunity with everyone that will be involved in your household?
Does 100% of your household and any additional family members support your decision to own and operate a Froots?
Are you 100% comfortable with the site you have selected or the trade area in which you will locate the store?
Do you fully understand the franchise agreement and are you ready to abide by all of the Froots system standards as set forth in the franchise agreement?
Have you completely analyzed Froots and do you feel that the Froots brand meets your personal and business objectives as a brand?
We hope that this list of questions will help you address the most important issues that you will need to clarify before realizing your dream of owning a Froots Franchise. We are here to help you address many of the above issues and answer as many of your questions as possible. Since many of the above issues carry a different weight with each individual, we encourage you to address each of them as it relates to your personal situation.
About Herrell's