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Below is an in-depth analysis and side-by-side comparison of FROOTS Fresh Smoothies Salads & Wraps vs Let's Yo Yogurt including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $87,600 - $316,750 | $355,800 - $548,500 |
Franchise Fee | $20,000 | $45,000 |
Royalty Fee | 6% | 6% |
Advertising Fee | 2% | - |
Year Founded | 2001 | 2011 |
Year Franchised | 2004 | 2011 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 1 week Classroom Training: 16 hours Additional Training: At Froots corporate store | At our training facility our franchisees and managers learn how to successfully operate a Let's YO store. The training is an intensive series of onsite workshops, online courses and hands-on training. Attendees receive personalized, hands-on training from a dedicated team of Let's YO Education and Training specialists. Not only do our franchisees learn how to make our famous treats, they learn how to exceed guest service expectations and deliver quality guest service. The training facility also includes a fully-functioning Let's YO retail location with inside seating and service that is open to the public year round. The training facility is open to all Let's YO, and provides an excellent model of future Let's YO stores that features the latest design Let's YO features and key elements. |
Support | Froots offers you a complete support team. We work with each of our franchisees personally throughout the start-up process. This ensures that you are provided with everything necessary to properly launch your business. Including, but not limited to, everything from site selection to marketing support. Our training consists of 23 days in a corporate training program and 80 hours of Grand Opening Support Ongoing Support Purchasing Co-ops Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations | Real Estate This is the beginning of your Site Search as a Let's YO franchisee. You will be teamed with a Let's YO Real Estate Manager who will work with you to determine the best possible location for your new store. Your Real Estate Manager is designated to your area and will visit your site, research Demographics, market characteristics, and analyze the proposed location to determine that your site can be submitted to Let's YO Site Approval Committee. Our Committee meets weekly in order to determine the most viable location for your Let's YO store. We will also assist you with your negotiations, Rental Offer/Letter of Intent (LOI), and Lease Agreement signing. By utilizing local brokers, defining the intentions between the landlord and the tenant, outlining the basic provisions of your lease, and reviewing any contingencies. Let's YO supports you through the Real Estate process. We are committed to identifying the best opportunity for you in your area of development. With your partnership we will continue our strategy for expansion and to build the Let's YO franchise brand! Construction During this next step, a Project Manager from Let's YO Construction Team will work closely with you. Our Project Managers handle every property from the time the site is identified to the time that the store opens. We provide support during the design and permitting phase prior to the start of construction, and we manage Contractors and Vendors while holding everyone involved in the process to Let's YO standards. Our experienced Construction Team has experience in working with all types of Real Estate from Free Standing, to Strip Centers, to renovated buildings. Your Project Manager will provide you with Let's YO approved floor plan, cost estimate, scope of work, and your equipment list. Let's YO Construction Team is here to ensure this process runs smoothly and efficiently while adhering to the Let’s YO Franchise System standards. Operations Support Dedicated field staff will visit your store to help strategize, build and execute your plan on a local level. Our operations team includes a number of professionals with wide-ranging food service expertise who function as your business consultant. These experts can assist with everything from sharing best practices, hitting P&L goals, engaging your team members, customer service, human resources, understanding trade areas and local store marketing. New Store Opening Support Through every aspect of the exciting but challenging opening process, the Let's YO team will assure that your store's opening is truly grand. |
Marketing | Co-op Advertising Ad Templates National Media | We fully support you with strong marketing and advertising programs, along with a complete package of communication and brand tools. Working from a solid brand and sales growth strategy, our team of marketing veterans will develop and manage all system wide tactics as well as assist you with specific ways to promote your store locally. |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
FROOTS has been set up with the first time franchisee in mind. If you have never owned a franchise before, the questions below can help you determine if you are ready for the responsibility of such an endeavor.
Who is going to operate the restaurant on a day-to-day basis?
If it will be self-operated, have you committed to this being your full-time job and your full-time income stream?
If a Manager will be hired, has a manager been identified that has a legitimate stake in the success of your business?
If you are currently employed and are planning on leaving to own and operate your Froots, have you at least made your decision to quit your current job?
If so, when are you planning on quitting?
Have you determined exactly where the money for the total development costs will come from to open the store?
Have you determined exactly how much of your own money you will invest in this endeavor?
Is the money you are going to invest available to use immediately?
Do you have the adequate cash reserves to manage through the start-up phase of your restaurant?
Will you have partners in this endeavor?
If so, have you defined exactly how much each partner will be contributing and what their roles will be?
Do all partners agree on moving forward?
Are all partners ready to contribute their portion of the investment?
Have you discussed this opportunity with everyone that will be involved in your household?
Does 100% of your household and any additional family members support your decision to own and operate a Froots?
Are you 100% comfortable with the site you have selected or the trade area in which you will locate the store?
Do you fully understand the franchise agreement and are you ready to abide by all of the Froots system standards as set forth in the franchise agreement?
Have you completely analyzed Froots and do you feel that the Froots brand meets your personal and business objectives as a brand?
We hope that this list of questions will help you address the most important issues that you will need to clarify before realizing your dream of owning a Froots Franchise. We are here to help you address many of the above issues and answer as many of your questions as possible. Since many of the above issues carry a different weight with each individual, we encourage you to address each of them as it relates to your personal situation.
Irresistible delectable treats is just one component of the Let's YO yogurt experience. The Let's YO brand has been carefully developed to appeal to health conscious and trend-forward customers with active lifestyles. We're developing a strong brand loyalty among our growing guest base through interactive marketing programs and social media outreach. The hip, energetic and socially connected store environment adds yet another dimension to Let's YO's distinctiveness among traditional yogurt stores. Its time to join a real growth opportunity! Let's YO is quickly establishing itself as one of fastest growing new franchise brands in the Fro-Yo industry and has a plan for success that includes expanding this hot new brand nationwide! The simple operation of this rapidly growing product category and relatively low investment, allows you to be an investor inside your store, not an operator. With territories now open for expansion throughout the U.S. the timing has never been better to invest in a Let's YO yogurt franchise! If you are interested in taking the next step to find out if a Let's Yo Yogurt franchise could work for you, please fill in the form below.