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Below is an in-depth analysis and side-by-side comparison of FROOTS Fresh Smoothies Salads & Wraps vs The Comfy Cow including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $87,600 - $316,750 | $259,499 - $422,260 |
Franchise Fee | $20,000 | $30,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 2% | 2% |
Year Founded | 2001 | - |
Year Franchised | 2004 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 1 week Classroom Training: 16 hours Additional Training: At Froots corporate store | - |
Support | Froots offers you a complete support team. We work with each of our franchisees personally throughout the start-up process. This ensures that you are provided with everything necessary to properly launch your business. Including, but not limited to, everything from site selection to marketing support. Our training consists of 23 days in a corporate training program and 80 hours of Grand Opening Support Ongoing Support Purchasing Co-ops Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations | - |
Marketing | Co-op Advertising Ad Templates National Media | - |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
FROOTS has been set up with the first time franchisee in mind. If you have never owned a franchise before, the questions below can help you determine if you are ready for the responsibility of such an endeavor.
Who is going to operate the restaurant on a day-to-day basis?
If it will be self-operated, have you committed to this being your full-time job and your full-time income stream?
If a Manager will be hired, has a manager been identified that has a legitimate stake in the success of your business?
If you are currently employed and are planning on leaving to own and operate your Froots, have you at least made your decision to quit your current job?
If so, when are you planning on quitting?
Have you determined exactly where the money for the total development costs will come from to open the store?
Have you determined exactly how much of your own money you will invest in this endeavor?
Is the money you are going to invest available to use immediately?
Do you have the adequate cash reserves to manage through the start-up phase of your restaurant?
Will you have partners in this endeavor?
If so, have you defined exactly how much each partner will be contributing and what their roles will be?
Do all partners agree on moving forward?
Are all partners ready to contribute their portion of the investment?
Have you discussed this opportunity with everyone that will be involved in your household?
Does 100% of your household and any additional family members support your decision to own and operate a Froots?
Are you 100% comfortable with the site you have selected or the trade area in which you will locate the store?
Do you fully understand the franchise agreement and are you ready to abide by all of the Froots system standards as set forth in the franchise agreement?
Have you completely analyzed Froots and do you feel that the Froots brand meets your personal and business objectives as a brand?
We hope that this list of questions will help you address the most important issues that you will need to clarify before realizing your dream of owning a Froots Franchise. We are here to help you address many of the above issues and answer as many of your questions as possible. Since many of the above issues carry a different weight with each individual, we encourage you to address each of them as it relates to your personal situation.
From its inception, Tim and Roy’s goal has always been to offer not only "the best ice cream on the planet,” but "the best ice cream experience.” They focused on producing a high quality, super-premium ice cream that would be served in a family friendly, fun, funky atmosphere. The decor of their 1,600 square foot first store included re-purposed tables, mismatched chairs and church pews, leather chairs, and lots and lots of whimsy. The feel was inherently comfy and communal. It was immediately hugely successful. The second Comfy Cow location opened at the Cardinal Towne development complex next to the University of Louisville’s downtown campus in August 2011. The third location, which included the renovation of an historic 120-year old Queen Victorian house, opened in the Clifton neighborhood of Louisville on Frankfort Avenue in October 2011. With each and every store, the feel is a bit different but they are all recognizably and inherently Comfy Cows. The one constant…the incredible quality of the ice cream! "We aspire to provide an atmosphere that’s comfy, warm, and inviting to be able to truly enjoy the best ice cream on the planet. This, combined with an understanding and respect of community, positions us as a ‘local’ company no matter the location.” - Tim Koons-McGee, Co-Founder. Franchising Opportunities After opening three successful stores, we want to open up this opportunity to individuals, groups, and our great customers who share our philosophies and have a passion to get involved with their communities. Here are some very good reasons to invest in The Comfy Cow franchise: Successful business model providing rare grass roots opportunity to be your own boss and have fun doing it! National recognition of the brand. We have won many awards and accolades. Strong training and operational support before and after a store opens. Support to select real estate, design and construct stores. Local store marketing guidance and ongoing operational support. Low cost to entry.