Industry Magazine vs The HomeMag Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Industry Magazine vs The HomeMag including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Industry Magazine Franchise
The HomeMag Franchise
Investment $34,300 - $43,800$250,000 - $350,000
Franchise Fee $25,000$30,000 - $100,000
Royalty Fee 06%
Advertising Fee --
Year Founded 20012002
Year Franchised 20042006
Term Of Agreement 3 years10 years
Term Of Agreement 3 years10 years
Renewal Fee $500$5000


Business Experience Requirements
 
Industry Magazine Franchise
The HomeMag Franchise
Experience
  • General business experience
  • Marketing skills
    		• The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems

    Financing Options
     
    Industry Magazine Franchise
    The HomeMag Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Industry Magazine Franchise
    The HomeMag Franchise
    Training -No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space.
    Support Newsletter, Meetings, InternetVendors are in Place � your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads � every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf � to name a few.
    Marketing National media-
    Operations International franchisees required to buy multiple units/master licenses

    Number of employees needed to run franchised unit: 3 - 5

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    Industry Magazine Franchise
    The HomeMag Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Industry Magazine

       INDUSTRY Magazine is an upscale glossy print magazine, digital publication & media firm, that brings to life the world of fashion, entertainment, and luxury lifestyle for tastemakers and trendsetters. INDUSTRY captures and embraces the sophisticated lifestyle in each of its markets. Our niche of serving as a platform of exposure for both local, regional and national editorial makes it a must-read for the affluent and influential, or those who simply dream of being both. Our range of editorial content includes fashion, style, nightlife, celebrity interviews, architectural and interior design, health and beauty, profiles of power brokers, in-depth restaurant reviews, art scene analysis, and much more. INDUSTRY is on the pulse of what's hot, what's in and what's now. It is a gateway to the city's most influential and aspirational audience, and just celebrated twelve years of doing that better than any other luxury media outlet.

    INDUSTRY Magazine defines, represents, and celebrates the lifestyles of fashion, entertainment, people, culture, design, food, dining, health, beauty, and good living. INDUSTRY, put simply, is THE source for bringing the best to the best.

    About The HomeMag

    The Magazine is the FranchiseTheHomeMag is your leading local home improvement direct mail Magazine. The Magazine is the Franchise, and its success is directly connected to each Publisher - our franchisee. Our franchisees publish their local edition of TheHomeMag by leading their team of sales consultants and office staff toward the best publication each month. TheHomeMag is the leading advertising vehicle for home improvement professionals available and under your direction, guidance and effort, is the ideal business opportunity. Our Product is AdvertisingTheHomeMag is comprised entirely of advertisements with absolutely no articles, editorials or advertorials. We create our advertising through a unique process designed to specifically generate consistent home improvement leads for our clients. By combining a great looking magazine with local home improvement businesses, the homeowner receives a consistent and reliable resource for updating and improving their home without ever lifting a finger - with the exception of dialing a phone number.
    Why TheHomeMag? * Innovative & Proprietary Lead Generating, Call-to-Action Ad Design Process. * Home Improvement is currently a $300B/year industry, projected to reach $380B/yr by 2013. * Protected full-market territories with only 72 very viable markets remaining (09/09). * Unique and one-of-a-kind Support system. We are your back-office. * Price of a Sandwich shop, but with the Revenue of a 5-star Restaurant. * 5-Day work week: you can Work to Live well, not Live to Work more. * Minimum overhead while your Operating Capital remains yours. * Proprietary Call-Tracking System means you and your clients measure real advertising results. Who Are We Looking For? We are seeking Intrapreneurs: those that thrive in an existing system yet are still driven by an entrepreneurial spirit. Do you have that ambition to launch a new venture in your local market? Are you a visionary that sees potential when others see risk? Are you ready to drive a system designed for success? If this speaks to you, then we encourage you to explore a little further into TheHomeMag, the nation's leading home improvement publication.
     
    The total investment necessary to begin operation of a Standard Market TheHomeMag franchise is $250,000. This includes $61,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Hometown Market TheHomeMag franchise is $175,000. This includes $31,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Double Market TheHomeMag franchise is $350,000. This includes $101,485 that must be paid to the franchisor.