Verlo Mattress Factory Stores vs Norwalk Furniture & Design Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Verlo Mattress Factory Stores vs Norwalk Furniture & Design including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Verlo Mattress Factory Stores Franchise
Norwalk Furniture & Design Franchise
Investment $109,350 - $408,183$495,000
Franchise Fee $50,000$35,000
Royalty Fee 5%0
Advertising Fee --
Year Founded 19581902
Year Franchised 19891987
Term Of Agreement 5 years5 years
Term Of Agreement 5 years5 years
Renewal Fee --


Business Experience Requirements
 
Verlo Mattress Factory Stores Franchise
Norwalk Furniture & Design Franchise
Experience
  • General business experience

  • Industry experience
  • General business experience
    		•

    Financing Options
     
    Verlo Mattress Factory Stores Franchise
    Norwalk Furniture & Design Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Verlo Mattress Factory Stores Franchise
    Norwalk Furniture & Design Franchise
    Training -Administrative & service management
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingAd slicks, Regional advertising
    Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 7

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		 10% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 14

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Verlo Mattress Factory Stores Franchise
    Norwalk Furniture & Design Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Verlo Mattress Factory Stores

    Verlo Mattress Factory Stores is the leader in the fast-growing retail sleep specialty market. This thriving $8 billion-a-year industry is recession resistant. We have perfected a system for delivering competitively priced, top-quality sleep sets and sleep-related products, built-to-order for today's value-conscious consumer. Headquartered in Wisconsin, Verlo Mattress Factory Stores has developed and proven the premier retail model, with franchise locations across the country. Top-quality products, proven operating systems, and a strong brand identity drive our success. Franchise offerings are located in prime retail markets, carefully selected using proven location criteria. Our multi-unit model allows market penetration with low overhead costs. You deliver competitively-priced, durable goods in a customer focused selling environment. Implementing our systems is easy with the comprehensive training provided at Verlo University. Prior experience in the retail mattress or furniture industries is not required. As a successful franchise owner, you'll implement our powerful, proven systems to lead your organization and dominate your chosen market. If you're looking for a solid return on your investment in these uncertain times, use our systems to capture your share of the growing retail sleep specialty market.

    The total initial investment necessary to begin operation of a Retail Service Store is from $135,400 to $267,700. This includes $53,800 to $55,300 that must be paid to the franchisor and their affiliates.
    The total initial investment necessary to begin operation of a Satellite Showroom is from $109,350 to $240,700. This includes $53,800 to $55,300 that must be paid to the franchisor and their affiliates.
    The total investment necessary to begin operation of a Retail/Assembly Store is from $214,883 to $408,183. This includes $40,000 that must be paid to the franchisor and their affiliates.

    Veteran discount: 25% discount on the Initial Franchise Fee


    About Norwalk Furniture & Design

    For more than 100 years, we've helped furniture shoppers create something unique. Since 1987, we've done the same for our franchisees. Our philosophy is simple: Create stylish, one-of-a-kind upholstered furniture in an intimate, service-oriented retail environment. That means a low-inventory investment for you and an extraordinary selection for your customers. It's this one-of-a-kind furniture store concept that makes our nearly 80 Norwalk Furniture Idea stores a growing success and the right concept, at the right time. Why Norwalk Now? Consumer research shows people spending more time at home these days. They see their home as their refuge, their sanctuary from the pressures of the world. More time at home results in more spending to decorate those homes. And today's sophisticated, upscale consumer does not want to settle for ordinary, off-the-shelf decorating solutions.