Verlo Mattress Factory Stores vs Decorating Den Interiors Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Verlo Mattress Factory Stores vs Decorating Den Interiors including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Verlo Mattress Factory Stores Franchise
Decorating Den Interiors Franchise
Investment $109,350 - $408,183$52,580 - $70,355
Franchise Fee $50,000$39,900
Royalty Fee 5%7-9%
Advertising Fee --
Year Founded 19581969
Year Franchised 19891970
Term Of Agreement 5 years10 years
Term Of Agreement 5 years10 years
Renewal Fee --


Business Experience Requirements
 
Verlo Mattress Factory Stores Franchise
Decorating Den Interiors Franchise
Experience
  • General business experience

  • Decorating skills; people skills
    		•

    Financing Options
     
    Verlo Mattress Factory Stores Franchise
    Decorating Den Interiors Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesYes/No
    Start-up Costs No/YesYes/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Verlo Mattress Factory Stores Franchise
    Decorating Den Interiors Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Purchasing cooperatives
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingCo-op advertising, Ad slicks, National media, Regional advertising
    Operations Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 7

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		 Franchise can be run from home.

    1% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Verlo Mattress Factory Stores Franchise
    Decorating Den Interiors Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Verlo Mattress Factory Stores

    Verlo Mattress Factory Stores is the leader in the fast-growing retail sleep specialty market. This thriving $8 billion-a-year industry is recession resistant. We have perfected a system for delivering competitively priced, top-quality sleep sets and sleep-related products, built-to-order for today's value-conscious consumer. Headquartered in Wisconsin, Verlo Mattress Factory Stores has developed and proven the premier retail model, with franchise locations across the country. Top-quality products, proven operating systems, and a strong brand identity drive our success. Franchise offerings are located in prime retail markets, carefully selected using proven location criteria. Our multi-unit model allows market penetration with low overhead costs. You deliver competitively-priced, durable goods in a customer focused selling environment. Implementing our systems is easy with the comprehensive training provided at Verlo University. Prior experience in the retail mattress or furniture industries is not required. As a successful franchise owner, you'll implement our powerful, proven systems to lead your organization and dominate your chosen market. If you're looking for a solid return on your investment in these uncertain times, use our systems to capture your share of the growing retail sleep specialty market.

    The total initial investment necessary to begin operation of a Retail Service Store is from $135,400 to $267,700. This includes $53,800 to $55,300 that must be paid to the franchisor and their affiliates.
    The total initial investment necessary to begin operation of a Satellite Showroom is from $109,350 to $240,700. This includes $53,800 to $55,300 that must be paid to the franchisor and their affiliates.
    The total investment necessary to begin operation of a Retail/Assembly Store is from $214,883 to $408,183. This includes $40,000 that must be paid to the franchisor and their affiliates.

    Veteran discount: 25% discount on the Initial Franchise Fee


    About Decorating Den Interiors

    In 1969 Steve Bursten started Interiors by Decorating Den to offer interior decorating services to working couples and individuals who didn't have the time to shop for home d'r themselves. Today franchisees work out of custom-designed vans, bringing drapery, furniture, carpet and wall covering samples to the customer's home or office. There the franchisee helps the customer select everything from window treatments to furniture to artwork.

    All franchisees go through 80 hours of initial training at Decorating Den Lifestyle University. That is followed up by six months of classroom work, home study, meetings, seminars and on-the-job training that may include working with an experienced decorator.