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Updated RecentlyVerlo Mattress Factory Stores vs A Shade Better Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Verlo Mattress Factory Stores vs A Shade Better including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $109,350 - $408,183 | $114,000 - $156,000 |
| Franchise Fee | $50,000 | $35,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 1% |
| Year Founded | 1958 | 1988 |
| Year Franchised | 1989 | 1993 |
| Term Of Agreement | 5 years | 5/5/5/5 Years |
| Term Of Agreement | 5 years | 5/5/5/5 Years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | - | Cleveland, OH or Phoenix, AZ 6 Days
On-Site 6 Days |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Central Purchasing: Field Operation Evaluation: Field Training: Initial Store Opening: Inventory Control: Regional or National Meetings: At Additional Cost 800 Telephone Hotline: |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 7 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | Average Number of Employees: 2 Full-time, 2 Part-time Preferred Sites: Strip Center |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Verlo Mattress Factory Stores
Verlo Mattress Factory Stores is the leader in the fast-growing retail sleep specialty market. This thriving $8 billion-a-year industry is recession resistant. We have perfected a system for delivering competitively priced, top-quality sleep sets and sleep-related products, built-to-order for today's value-conscious consumer.
Headquartered in Wisconsin, Verlo Mattress Factory Stores has developed and proven the premier retail model, with franchise locations across the country. Top-quality products, proven operating systems, and a strong brand identity drive our success. Franchise offerings are located in prime retail markets, carefully selected using proven location criteria. Our multi-unit model allows market penetration with low overhead costs.
You deliver competitively-priced, durable goods in a customer focused selling environment. Implementing our systems is easy with the comprehensive training provided at Verlo University. Prior experience in the retail mattress or furniture industries is not required. As a successful franchise owner, you'll implement our powerful, proven systems to lead your organization and dominate your chosen market.
If you're looking for a solid return on your investment in these uncertain times, use our systems to capture your share of the growing retail sleep specialty market.
The total initial investment necessary to begin operation of a Retail
Service Store is from $135,400 to $267,700. This includes $53,800 to
$55,300 that must be paid to the franchisor and their affiliates.
The total initial investment necessary to begin operation of a Satellite
Showroom is from $109,350 to $240,700. This includes $53,800 to $55,300
that must be paid to the franchisor and their affiliates.
The total investment necessary to begin operation of a Retail/Assembly Store is
from $214,883 to $408,183. This includes $40,000 that must be paid to
the franchisor and their affiliates.
Veteran discount: 25% discount on the Initial Franchise Fee
About A Shade Better
NO LONGER FRANCHISING