KaBloom vs Flowerama of America Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of KaBloom vs Flowerama of America including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
KaBloom Franchise
Flowerama of America Franchise
Investment $176,000 - $302,000$180,000
Franchise Fee $30,000$35,000
Royalty Fee 4.5-5.5%5%
Advertising Fee --
Year Founded 19981966
Year Franchised 20011972
Term Of Agreement 10 years20 years
Term Of Agreement 10 years20 years
Renewal Fee --


Business Experience Requirements

 
KaBloom Franchise
Flowerama of America Franchise
Experience --

Financing Options

 
KaBloom Franchise
Flowerama of America Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/YesNo/No
Start-up Costs No/YesNo/No
Equipment No/YesNo/No
Inventory No/YesNo/No
Receivables No/YesNo/No
Payroll No/YesNo/No

Training & Support

 
KaBloom Franchise
Flowerama of America Franchise
Training -Continued field training & support
Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Co-op advertising, Ad slicks, National media, Regional advertisingCo-op advertising, Ad slicks
Operations 50% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 3

Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators)

18% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 8 - 10

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)


Expansion Plans

 
KaBloom Franchise
Flowerama of America Franchise
US Expansion Yes-
Canada Expansion NoNo
International Expansion NoNo

Company Overviews

About KaBloom

KaBloom was founded by Thomas Stemberg, CEO of Staples, and David Hartstein, co-founder of Super Office, an Israeli office supply chain. Inspired by European flower shops, KaBloom locations carry as many as 250 varieties of fresh-cut flowers, all bought directly from growers.

About Flowerama of America

Founded by Maurice Frink in 1967, Flowerama of America began franchising in 1972.
Flowerama is always focused on growing! Our comprehensive training and support for franchise owners will get you started on the road to success!
Flowerama of America, Inc., is a franchised retail floral and gift shop featuring fresh cut flowers, floral arrangements, tropical green and blooming plants, silk and dried floral products, bedding plants, and other unique gift lines. The philosophy of Flowerama of America is very simple: we provide customers with the finest quality floral and gift products and services at affordable prices. Flowerama's franchise program operates under the concepts of mass-merchandising, cash-and-carry sales, as well as leveraging the latest technology in web sales. We work with you by assisting with everything from site selection to merchandising and marketing. We are here to support you, every step of the way along your journey to becoming a franchise owner. You do not need floral knowledge to become a successful Flowerama owner.
Our Flowerama franchised locations are a testimony to the effectiveness of Flowerama's unique marketing/merchandising concept. Our four principles will help guide your new business venture:
  • High-Traffic, Free-Standing Locations
  • Aggressive Mass-Merchandising Concept
  • Quality Merchandise at Affordable Prices
  • Superior Customer Service
Flowerama is proud of our knowledgeable professional staff who can assist you with issues ranging from operations to administrative. Your assigned Franchise Business Consultant has the expertise and experience to effectively help you.