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Below is an in-depth analysis and side-by-side comparison of KaBloom vs Grower Direct including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $176,000 - $302,000 | $55,000 |
Franchise Fee | $30,000 | $12,500 |
Royalty Fee | 4.5-5.5% | - |
Advertising Fee | - | - |
Year Founded | 1998 | 1991 |
Year Franchised | 2001 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | - | 10 days |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | No |
KaBloom was founded by Thomas Stemberg, CEO of Staples, and David Hartstein, co-founder of Super Office, an Israeli office supply chain. Inspired by European flower shops, KaBloom locations carry as many as 250 varieties of fresh-cut flowers, all bought directly from growers.
Grower Direct Fresh Cut Flowers Inc. supplies top quality, fresh cut flowers and marketing expertise to its 68 retail outlets across Canada. Maintaining an affordable price point on a wide range of high quality flowers is the commitment of the retail stores to their customers.