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Updated RecentlyColdwell Banker vs Keller Williams Realty Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs Keller Williams Realty including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $23,500 - $70,100 | $183,447 - $336,495 |
| Franchise Fee | $13,000 - $25,000 | $35,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2% | 1,000/year |
| Year Founded | 1906 | 1983 |
| Year Franchised | 1982 | 1987 |
| Term Of Agreement | 10 years | 5 years |
| Term Of Agreement | 10 years | 5 years |
| Renewal Fee | Varies | $2.5K |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/Yes | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | Ongoing training at other locations & via the Internet | Ongoing country-wide |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Marketing | Ad slicks, National media, Regional advertising | Regional advertising |
| Operations |
27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is allowed. (85% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Coldwell Banker
In the wake of the 1906 San Francisco earthquake, Colbert Coldwell saw how many real estate agents took advantage of victims and decided there was a need for knowledgeable, reliable agents. That same year, he founded his company and in 1914 was joined by Benjamin Arthur Banker, who became a full partner.
Today, Coldwell Banker agents handle residential, luxury, resort and commercial real estate sales.
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#278 in Franchise 500 for 2021. Not in Franchise 500 for 2021.
About Keller Williams Realty
As two young real estate agents working for what was then the largest real estate company in Austin, Texas, Gary Keller and Joe Williams believed that a company should work for its employees rather than the other way around. So the two men joined forces to found Keller Williams Realty in 1983. Four years later the partners began franchising. With offices throughout the country, Keller Williams encourages agents to recruit others into the company through profit-sharing.
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#47 in Franchise 500 for 2020.
#107 in Franchise 500 for 2021.