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Updated RecentlyColdwell Banker vs Flat Rate Realty Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs Flat Rate Realty including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $23,500 - $70,100 | $42,500 - $125,000 |
| Franchise Fee | $13,000 - $25,000 | $10,000 |
| Royalty Fee | 6% | $500 |
| Advertising Fee | 2% | - |
| Year Founded | 1906 | 2004 |
| Year Franchised | 1982 | 2006 |
| Term Of Agreement | 10 years | 5 years |
| Term Of Agreement | 10 years | 5 years |
| Renewal Fee | Varies | $1000 |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/Yes | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | Ongoing training at other locations & via the Internet | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
| Marketing | Ad slicks, National media, Regional advertising | - |
| Operations |
27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Coldwell Banker
In the wake of the 1906 San Francisco earthquake, Colbert Coldwell saw how many real estate agents took advantage of victims and decided there was a need for knowledgeable, reliable agents. That same year, he founded his company and in 1914 was joined by Benjamin Arthur Banker, who became a full partner.
Today, Coldwell Banker agents handle residential, luxury, resort and commercial real estate sales.
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#278 in Franchise 500 for 2021. Not in Franchise 500 for 2021.
About Flat Rate Realty
Flat Rate Realty is leading the real estate revolution.
Gone are the high percentage buyer and seller commission rates.
Instead, Flat Rate Realty charges as little as 1% to list a home in the MLS, and offers home-buyers cash rebate’s on the buyer’s agent commission at closing.