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Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs Sell4Free Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $23,500 - $70,100 | $36,386 - $102,300 |
Franchise Fee | $13,000 - $25,000 | $29,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 2% | 1% |
Year Founded | 1906 | 1996 |
Year Franchised | 1982 | 2002 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | Varies | $1000 |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/Yes | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | Ongoing training at other locations & via the Internet | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
Marketing | Ad slicks, National media, Regional advertising | - |
Operations |
27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Sell4Free Real Estate operates on the philosophy which is to give their customers the best service at the lowest commission. "The Buy From Me, Sell For Free Company" is a registered trademark that tells what their real estate company does for its customers that sets them apart from the rest. Their marketing program allows customers to keep more of their equity in their current home, so they can use that money to buy a new home. The more their client's home is worth... the more they save! With this concept, they are strategically competing in their industry and innovatively leading the way into the 21st century.