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Updated RecentlyColdwell Banker vs SellSmart Real Estate Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs SellSmart Real Estate including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $23,500 - $70,100 | $23,500 - $53,600 |
| Franchise Fee | $13,000 - $25,000 | $14,950 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2% | - |
| Year Founded | 1906 | 2001 |
| Year Franchised | 1982 | 2004 |
| Term Of Agreement | 10 years | 5 years |
| Term Of Agreement | 10 years | 5 years |
| Renewal Fee | Varies | $500 |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/Yes | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | Ongoing training at other locations & via the Internet | * Available at headquarters: 3 days * Regional seminars: 1-3 days |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
| Marketing | Ad slicks, National media, Regional advertising | - |
| Operations |
27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | * 20% of all franchisees own more than one unit * Number of employees needed to run franchised unit: 2 - 3 * Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Coldwell Banker
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About SellSmart Real Estate
NO LONGER FRANCHISING
New land plans of action and innovation giving customer access to data is changing the land business for Brokers, Salespersons and Mortgage Lenders. A late overview showed that around 70% of buyers expressed that they needed a markdown charge structure without bargaining the administration that an accomplished representative may offer. SellSmart® is on focus with the reply - a far reaching framework to fulfill the desires of today's customer. Educated shoppers are the main impetus behind industry changes. Today's insightful shopper knows there are a greater number of alternatives accessible than the customary land financier firms. As home costs have far outpaced the shopper cost file, dispatched dealers who increment their overall revenues without offering extra esteem and administration to the customer are off guard for obtaining new postings. Actually, with expanded online access to data, shoppers wind up performing a significant number of the ventures themselves. Generally perceived for its purchaser driven plan of action, SellSmart gives home venders proficient mastery all through the whole cycle of home offering, and the BuySmart® program offers purchaser administrations and motivating forces. SellSmart is gaining by the market proficiency and monetary advantages that are accessible through online media by passing those reserve funds onto the shopper.