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Updated RecentlyColdwell Banker vs eFlatFee Realty Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs eFlatFee Realty including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $23,500 - $70,100 | $6,000 |
| Franchise Fee | $13,000 - $25,000 | $6,000 |
| Royalty Fee | 6% | $500/mo. |
| Advertising Fee | 2% | - |
| Year Founded | 1906 | 1997 |
| Year Franchised | 1982 | 2006 |
| Term Of Agreement | 10 years | Negotiable, prefer 5 years |
| Term Of Agreement | 10 years | Negotiable, prefer 5 years |
| Renewal Fee | Varies | None, simply continue the monthly fee of $500 |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | Yes/Yes | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Ongoing training at other locations & via the Internet | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | - |
| Marketing | Ad slicks, National media, Regional advertising | - |
| Operations |
27% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Coldwell Banker
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About eFlatFee Realty
eFlatFeeRealty represents a nationwide network of Flat Fee and Discount Realtors across the nation. We offer real estate brokers the ability to compete with national referral companies for flat fee MLS listings and other real estate services by providing a comprehensive and complete website and national marketing exposure. We give consumers direct access to real estate brokers in their state who provide flat fee and discount real estate services so that they don't have to pay a referral fee to the website operator. We don't dictate your pricing or your terms of service. You set the prices and what's included in each package. You'll keep 100% of all profits generated in your state including ads purchased on your site by real estate related companies in your state. eFlatFeeRealty gives you everything you need to get started. You'll get your own eFlatFeeRealty website and CRM with marketing campaigns, drip email and the ultimate in customer relationship management. Your site comes complete with an e-commerce store for selling Flat Fee MLS listing plans and a la carte items. eFlatFeeRealty is listed with the top search engines in the country such as Google, Yahoo, AOL, MSN, and more. Member and affiliate brokers share the cost of Sponsored Link advertising thereby making marketing to a national audience competitive and cost-efficient. However, we're dominating Google search results in the FREE organic results. If you perform a Google search for keywords like "des moines flat fee, des moines flat fee mls, des moines flat fee broker" and anything else you can imagine that's related to flat fee in des moines we dominate. Furthermore we're climbing the ladder for the national keyword "flat fee mls" in Google we're currently #18 in the free "organic" results out of over 14 million! You'll get your own site like iowa.eflatfeerealty.com and we'll optimize the site for "your state flat fee mls" and all the variations. Today (8-24-09) we built iowa.eflatfeerealty.com - by the end of the week we'll be #1 in Google for Iowa Flat Fee. With hundreds of listing packages already sold, eFlatFeeRealty offers you an opportunity to capture a large portion of the growing Flat Fee MLS listing business in your market. Exclusive territories are going fast, so contact us today!