Coldwell Banker vs REALean Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Coldwell Banker vs REALean including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Coldwell Banker Franchise
REALean Franchise
Investment $23,500 - $70,100$24,710 - $40,220
Franchise Fee $13,000 - $25,000$19,900
Royalty Fee 6%2.5%
Advertising Fee 2%-
Year Founded 19062012
Year Franchised 19822017
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee Varies-


Business Experience Requirements
 
Coldwell Banker Franchise
REALean Franchise
Experience
  • Industry experience
    		• -

    Financing Options
     
    Coldwell Banker Franchise
    REALean Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/Yes-/Yes
    Start-up Costs No/No-/Yes
    Equipment No/Yes-/Yes
    Inventory No/No-/Yes
    Receivables No/No-/Yes
    Payroll No/No-/Yes

    Training & Support
     
    Coldwell Banker Franchise
    REALean Franchise
    Training Ongoing training at other locations & via the Internet Classroom Training: 12 hours
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Security/Safety Procedures Site Selection
    Marketing Ad slicks, National media, Regional advertising Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing
    Operations 27% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.

    		-

    Expansion Plans
     
    Coldwell Banker Franchise
    REALean Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Coldwell Banker

    In the wake of the 1906 San Francisco earthquake, Colbert Coldwell saw how many real estate agents took advantage of victims and decided there was a need for knowledgeable, reliable agents. That same year, he founded his company and in 1914 was joined by Benjamin Arthur Banker, who became a full partner.
    Today, Coldwell Banker agents handle residential, luxury, resort and commercial real estate sales.

    "Womens

    #278 in Franchise 500 for 2021.   Not in Franchise 500 for 2021.


    About REALean

    ""

    REALean offers franchises to qualified individuals and entities to own and operate a REALean real estate brokerage featuring their innovative commission structures.
    REALean: the next generation real estate brokerage franchise.
    Full service REAL estate with Lean costs to home sellers.
    4% listing fees, 3% if there is not a buyer's agent.