SealMaster vs Concrete Craft Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of SealMaster vs Concrete Craft including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
SealMaster Franchise
Concrete Craft Franchise
Investment $579,800 - $924,500$141,790 - $220,070
Franchise Fee $35,000$19,950
Royalty Fee 5%$300-$2K/mo.
Advertising Fee 1.5%$300/mo.
Year Founded 19692006
Year Franchised 19912008
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee --


Business Experience Requirements
 
SealMaster Franchise
Concrete Craft Franchise
Experience
  • Sales experience
    		• -

    Financing Options
     
    SealMaster Franchise
    Concrete Craft Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/NoNo/No
    Equipment No/YesNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    SealMaster Franchise
    Concrete Craft Franchise
    Training You and your designated manager (if any) and up to three employees will participate in an initial training and familiarization course of one to two weeks in duration. You’ll learn SealMaster® manufacturing, sales and marketing techniques, financial controls and other administrative and operational aspects of the SealMaster® business. In addition, a SealMaster® field representative will provide additional assistance at your location to help you get started.-
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, National media-
    Operations 8% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    SealMaster Franchise
    Concrete Craft Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About SealMaster

    Since 1969, SealMaster locations have been providing contractors with the supplies and equipment necessary to repair pavement. Franchises in the Sandusky, Ohio-based chain manufacture and sell pavement sealers on site. SealMaster also sells concrete products, sport surfacing, traffic paints, tanks, trailers, machines, pumps and other tools. SealMaster locations hold training seminars for contractors and others who are interested in learning more about pavement maintenance.

    The total investment necessary to begin operation of a franchised business is $579,800 to $924,500. This includes $420,000 to $585,000 that must be paid to the franchisor or their affiliate. If you are a conversion franchisee, the total investment necessary to begin operation of a franchised business is $64,300 to $651,000. This includes $60,000 to $425,000 that must be paid to the franchisor or their affiliate.

    Veteran Incentives  $10,000 off franchise fee

    #292 in Franchise 500 for 2021.  Not in Franchise 500 for 2020.



    About Concrete Craft

    Concrete Craft (formerly All American Decorative Concrete) has been making art out of ordinary concrete since 2006. Co-founders John Kostro and Dan Lightner originally wanted to go into business together and buy a swimming pool dealership. In the midst of their due diligence, they found that people didn’t like the boring, gray concrete around most pools. Seeing a need, they decided to switch gears and create a decorative concrete franchise. From there, they expanded the areas that could benefit from concrete resurfacing, from pools to walkways, driveways, patios, and more.

    In 2015, Home Franchise Concepts saw the enormous potential in the marketplace, bought All American Decorative Concrete, and rebranded it as Concrete Craft.

    $5,000 discount on the initial territory fee to all honorably discharged Veterans.

    #257 in Franchise 500 for 2020.
    #379 in Franchise 500 for 2021.