Shefield Express vs Second Cup Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Shefield Express Franchise
Second Cup Franchise
Investment $150,000 - $200,000$300,000 - $500,000
Franchise Fee $25,000$25,000
Royalty Fee 5-8%7.5%
Advertising Fee -2%
Year Founded 19961975
Year Franchised 19961975
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $5K-


Business Experience Requirements

 
Shefield Express Franchise
Second Cup Franchise
Experience -Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day.

Financing Options

 
Shefield Express Franchise
Second Cup Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Shefield Express Franchise
Second Cup Franchise
Training --
Support Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
Marketing Co-op advertising, Ad slicks, National media-
Operations

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

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Expansion Plans

 
Shefield Express Franchise
Second Cup Franchise
US Expansion --
Canada Expansion NoYes
International Expansion YesYes

Company Overviews

About Shefield Express

After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.

Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.

About Second Cup

Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.

In addition to coffee-based beverages, Second Cup cafés carry a variety of complimentary products, including fresh locally baked goods and Better For You smoothies. Recently, we’ve introduced Pinkberry® frozen yogurt into cafés across the country and Second Cup has the exclusive rights to this category in Canada.


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#49 in Canada's Top franchises.