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Below is an in-depth analysis and side-by-side comparison of Shefield Express vs Caribou Coffee Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $150,000 - $200,000 | $223,840 - $939,995 |
Franchise Fee | $25,000 | $12,500 - $25,000 |
Royalty Fee | 5-8% | - |
Advertising Fee | - | - |
Year Founded | 1996 | 1992 |
Year Franchised | 1996 | 2004 |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
Life is Short, Stay Awake for it
Caribou Coffee offers great opportunities to US and non-US developers. Multi-unit area development agreements for well-qualified franchisees, and single-unit license opportunities for specialty concessions, large retailers and institutions are available.
As a Caribou Coffee franchisee, you'll be:
* Part of the nation's second-largest specialty coffee company
* Treating your guests to the finest, freshest coffee on the planet
* Joining a world-class company supported by our outstanding training, operations, and marketing teams