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Updated RecentlyShefield Express vs My Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Shefield Express vs My Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $200,000 | $103,650 - $466,450 |
| Franchise Fee | $25,000 | N/A |
| Royalty Fee | 5-8% | 5% |
| Advertising Fee | - | - |
| Year Founded | 1996 | 2004 |
| Year Franchised | 1996 | 2007 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | You will attend our Initial Training Program to give you an overview of operations. During the week long program you will again access to our information for Accounting, Store Operations, Advertisements, Coffee, Tea, HR procedures, and more. |
| Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | We will work closely with you from the beginning of your project with Site Selection, Lease Negotiation Assistance, and Construction Assistance. We will even be there for your opening. |
| Marketing | Co-op advertising, Ad slicks, National media | - |
| Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Shefield Express
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
About My Coffee
With My Coffee, you have an opportunity to be a part of three of the fastest growing industry today! You will not only be your own boss, but will have a helping hand starting with initial training to on going support. You will be able to benefit from our unique brand that offers organic coffees, organic teas, blended coffee drinks, blended ice cream drinks, real fruit smoothies, toasted-to-go sandwiches and much more.