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Updated RecentlyShefield Express vs The Coffee Guy Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Shefield Express vs The Coffee Guy including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $200,000 | $35,000 - And Up |
| Franchise Fee | $25,000 | N/A |
| Royalty Fee | 5-8% | - |
| Advertising Fee | - | - |
| Year Founded | 1996 | 2005 |
| Year Franchised | 1996 | 2005 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | If you like the idea of being part of a team that's fast-growing, energetic, friendly and fun, then you're in the right place! |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, National media | - |
| Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Shefield Express
After finding success with their Shefield & Sons and The Gourmet Cup concepts, founders Dieters and Wolfgang Lehmann decided to merge the two. In 1996 the doors to the first Shefield Gourmet location opened.
Each Shefield Gourmet store sells coffee, tea, cigars, cigarettes and other tobacco products.
About The Coffee Guy
The Coffee Guy first popped the boot to deliver piping hot, delicious espresso direct to customers in June 2005. Since then, we've been keeping the coffee coming for workers and commuters all over NZ. And if you're at a music festival or local rugby club day, chances are we'll be there.
To keep up with demand for our coffee, over 40 The Coffee Guy franchises were snapped up in just three years - by people looking for a lifestyle change and a business opportunity that stacks up. Franchises are available in NZ and Australia, with flexible investment options available.
Franchisee benefits:
* At least $700 net profit per week, after three months - guaranteed
* Simple, straightforward systems, with no experience necessary
* You choose your hours and your income
* Serious brand recognition and excellent marketing initiatives
* Help growing your business with marketing tools tailored to you
* Full training, easy application process and speedy start-up
* Low investment opportunity
With a drive-thru set up on Shore
Road in Remuera, Auckland and numerous businesses keen on having coffee
delivered, the van was run ragged satisfying the coffee cravings of just
one small Auckland suburb. The popularity of The Coffee Guy amongst
workers and commuters is matched only by the enthusiasm of keen Kiwis
wanting to ditch their nine-to-five in search of something that offers a
real work-life balance.
We established the first franchise in January 2006, and very quickly new vans began popping up around the country. The Coffee Guy network has since grown to become the largest mobile coffee franchise in New Zealand with over 29 franchisees in operation. Following the success of our mobile coffee van franchise system, we introduced fixed sites in 2012 with a drive-thru. While the format is slightly different, it still offers the same great menu that’s so popular amongst our loyal customers. It enjoys the same low overheads that make our franchise systems simple, low-risk, and easy-to-run.
We established the first franchise in January 2006, and very quickly new vans began popping up around the country. The Coffee Guy network has since grown to become the largest mobile coffee franchise in New Zealand with over 29 franchisees in operation. Following the success of our mobile coffee van franchise system, we introduced fixed sites in 2012 with a drive-thru. While the format is slightly different, it still offers the same great menu that’s so popular amongst our loyal customers. It enjoys the same low overheads that make our franchise systems simple, low-risk, and easy-to-run.