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Below is an in-depth analysis and side-by-side comparison of Golden Chick vs Naked Chicken including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $440,950 - $1,348,500 | $233,500 - $624,000 |
Franchise Fee | $30,000 | $25,000 |
Royalty Fee | 4% | 5% |
Advertising Fee | 1% | 2% |
Year Founded | 1967 | 1998 |
Year Franchised | 1972 | 1998 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $10K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/No | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 140 hours Classroom Training: 40 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/app | Co-op Advertising Ad Templates Regional Advertising |
Operations |
28% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 15
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Founded in 1981 in the community of Bethpage, New York, (as Pudgie's Famous Chicken), George Sanders developed his secret chicken recipe and skinning process. The concept quickly spread throughout Long Island and by 1989 had become a franchise company. In 2007, Trufoods LLC acquired the Pudgie's brand. After exhaustive research, Trufoods LLC created the most unique, relevant and quality-driven chicken brand in the quick service restaurant industry, Naked Chicken Co. With the introduction of GRILLED and more "portable" skinless chicken products such as tenders, salads and sandwiches, our concept is more viable and appeals to a broader customer base. Trufoods' success is based on our ability to create new opportunities, build customer base through aggressive and effective marketing, reduce costs and improve the overall management of the brand.
Seeking new franchise units in the Midwest, Northeast, Southeast, Middle East, Mexico