Contours Express vs Ladies Workout Express Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Contours Express vs Ladies Workout Express including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Contours Express Franchise
Ladies Workout Express Franchise
Investment $35,000 - $50,000$53,000 - $120,000
Franchise Fee $12,500$15,000
Royalty Fee $395/mo.-
Advertising Fee --
Year Founded 19981989
Year Franchised 19981996
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements

 
Contours Express Franchise
Ladies Workout Express Franchise
Experience --

Financing Options

 
Contours Express Franchise
Ladies Workout Express Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/Yes-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Contours Express Franchise
Ladies Workout Express Franchise
Training --
Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet

# Protected Territory # 5 days of Training at Contours Express University # 3-Day Training at your gym # Adjustable Weight Stack Equipment # 16 Stations - 4 extra stations optional # Butt-n-Gut cd # Preferred Vendor Discounts # Unlimited Ongoing Training # Advertising and Marketing Advice # 24/7 Online Marketing Materials Library # Personal Gym Website # Prepared PowerPoint Marketing Presentations # Nutritional Counseling Program - C.O.R.E. # Site Selection Assistance

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Marketing Ad slicks-
Operations 50% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 2

Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators)

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Expansion Plans

 
Contours Express Franchise
Ladies Workout Express Franchise
US Expansion --
Canada Expansion NoNo
International Expansion YesNo

Company Overviews

About Contours Express

After operating coed clubs, working as consultants and working in other areas of the fitness industry, Daren Carter, Mike Widener and Charlie Woodward joined forces to create a fitness center just for women. In 1998, the partners founded Contours Express, a women-only center catering to towns with populations too small to support a full-scale, coed gym.

Contours Express members follow a 29-minute cue tape that keeps them moving through aerobic stations and strength training machines. A fitness trainer (the franchisee or an employee) works with the members during their workouts, providing motivation and other services.

Clubs, which are usually located in strip centers, are about 1,200 square feet in size and can accommodate up to 20 members at a time.

About Ladies Workout Express

Lady of America Franchise Corp. has acquired Ladies Workout Express, an Atlanta-based chain of 88 women-only fitness centers.
Realizing the different fitness needs and goals that women have, each Ladies Workout Express 30-Minute Circuit Training Center provides a highly specialized workout environment for women, designed to help them achieve their fitness goals through a more personalized workout environment. A 20-station circuit designed for women.