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Updated RecentlyContours Express vs Medifast Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Contours Express vs Medifast including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $35,000 - $50,000 | $148,000 - $269,000 |
| Franchise Fee | $12,500 | $0 - $35,000 |
| Royalty Fee | $395/mo. | - |
| Advertising Fee | - | - |
| Year Founded | 1998 | 1980 |
| Year Franchised | 1998 | 2007 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Comprehensive Training Programs: Program and product training Operational training Weight-loss consultation and member management training Sales training Continuing education programs |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet
# Protected Territory # 5 days of Training at Contours Express University # 3-Day Training at your gym # Adjustable Weight Stack Equipment # 16 Stations - 4 extra stations optional # Butt-n-Gut cd # Preferred Vendor Discounts # Unlimited Ongoing Training # Advertising and Marketing Advice # 24/7 Online Marketing Materials Library # Personal Gym Website # Prepared PowerPoint Marketing Presentations # Nutritional Counseling Program - C.O.R.E. # Site Selection Assistance | Real Estate, Construction and Business Development: Comprehensive Real Estate & Construction Manual Comprehensive Business Start-Up Manual Demographics research and site selection assistance Dedicated center start-up specialists General Operations Support: Program and product support teams Grand opening support Product ordering support Member management |
| Marketing | Ad slicks | Corporate branding � corporate website, national TV, and national print Public relations support Best practices support in advertising and marketing, including print, radio, television, and local campaigns Lead management system Interactive content managed website for your local business Local search engine optimization and search engine management Social media resources and applications |
| Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Contours Express
After operating coed clubs, working as consultants and working in other areas of the fitness industry, Daren Carter, Mike Widener and Charlie Woodward joined forces to create a fitness center just for women. In 1998, the partners founded Contours Express, a women-only center catering to towns with populations too small to support a full-scale, coed gym.
Contours Express members follow a 29-minute cue tape that keeps them moving through aerobic stations and strength training machines. A fitness trainer (the franchisee or an employee) works with the members during their workouts, providing motivation and other services.
Clubs, which are usually located in strip centers, are about 1,200 square feet in size and can accommodate up to 20 members at a time.
About Medifast
The need for quality healthcare continues to expand even during tough economies. This is a Ground floor business opportunity with a NYSE listed public company (MED:NYSE). With more than 30 years of experience we offer a proven and profitable business system to help people significantly improve their health. Clinically proven weight loss, guaranteed results, clinically proven safe and effective. We are seeking experienced business operators who are passionate about helping others. Inquire about territorial development opportunities. Seeking Area Developer Opportunities. Seeking Master Licensees.