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Updated RecentlyContours Express vs Look Good Naked Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Contours Express vs Look Good Naked including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $35,000 - $50,000 | $6,367 - $21,100 |
| Franchise Fee | $12,500 | $500 |
| Royalty Fee | $395/mo. | 20% (up to 10% available in performance and quality rebates) |
| Advertising Fee | - | $15 /mo. |
| Year Founded | 1998 | 2004 |
| Year Franchised | 1998 | 2013 |
| Term Of Agreement | 10 years | 3 years |
| Term Of Agreement | 10 years | 3 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet
# Protected Territory # 5 days of Training at Contours Express University # 3-Day Training at your gym # Adjustable Weight Stack Equipment # 16 Stations - 4 extra stations optional # Butt-n-Gut cd # Preferred Vendor Discounts # Unlimited Ongoing Training # Advertising and Marketing Advice # 24/7 Online Marketing Materials Library # Personal Gym Website # Prepared PowerPoint Marketing Presentations # Nutritional Counseling Program - C.O.R.E. # Site Selection Assistance | Since your success is directly tied to our success, whether it's your first business or your last business, our support team is there to help you achieve the results you're looking for in a business. Franchisees will learn how to construct a business and marketing plan based on the size of business you want to run and then we'll coach you along the way to help you get there. Franchisees receive weekly education and training for ongoing development, plus we provide the educational tools and support needed for all LGN participants. |
| Marketing | Ad slicks | - |
| Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Contours Express
After operating coed clubs, working as consultants and working in other areas of the fitness industry, Daren Carter, Mike Widener and Charlie Woodward joined forces to create a fitness center just for women. In 1998, the partners founded Contours Express, a women-only center catering to towns with populations too small to support a full-scale, coed gym.
Contours Express members follow a 29-minute cue tape that keeps them moving through aerobic stations and strength training machines. A fitness trainer (the franchisee or an employee) works with the members during their workouts, providing motivation and other services.
Clubs, which are usually located in strip centers, are about 1,200 square feet in size and can accommodate up to 20 members at a time.
About Look Good Naked
A Look Good Naked Franchise offers: A great brand name - who doesn't want to look good naked? The brand has been creative from its outset; it's not about looking good naked to "other people", looking good naked is about what we say to "ourselves". So, even though the name has a risque edge to it, the brand that is conveyed is empowering people to change from the inside-out. It also portrays our philosophy on nutrition; eating non-processed foods that are free of hormones, pesticides, and other toxins that can affect how our metabolism works - it's Looking Good - the Naked way. Great margins - Why spend thousands in overhead and take out large loans just to make 5-10% on your money? Look Good Naked boasts margins that are 4-10 times better than other businesses, making your time worth more. A scalable model - Look Good Naked attracts mostly those that want to own and operate their business. But, that doesn't necessarily mean that the business is limited in size. Look Good Naked can be run as small as 1 session per day taught solely by the owner, to several sessions run in several areas by subcontracted or hired trainers. The system is built to pay trainers very well. Nutrition Guidance - Look Good Naked has assembled a team of nutrition experts that provide nutritional education both in the initial classroom training and to the trainers through a weekly newsletter. Clients also receive access to nutrition information through our CRM and website, along with weekly newsletters with nutritional concepts, ideas and recipes. Flexible locations - All franchisees get protected territories, however, since the business goes where ever the trainer goes; the location of the workouts are limitless. Local parks, your back yard, churches, community centers, roof tops of buildings, fields, side roads, cul-de-sacs, basements, barns, corporate offices - the list goes on and on. Bring your boot camp anywhere to change the scenery. And, because businesses are not part of the protected territories, you can solicit boot camps to businesses anywhere you want!