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Updated RecentlyVocelli Pizza vs Rosati's Pizza Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Vocelli Pizza vs Rosati's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $156,000 - $330,900 | $136,200 - $1,241,000 |
| Franchise Fee | $30,000 | $30,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 1% | - |
| Year Founded | 1988 | 1964 |
| Year Franchised | 1989 | 2006 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | 20% of then current fee | - |
Business Experience Requirements |
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| Experience | We receive many calls from customers inquiring about our franchise opportunity! Most of our franchisees that are now with us first tasted the superior quality of our pizza and wanted to know how to get involved in the business. Yes, we request you submit a Franchise Application to show the minimum capital requirements of $250,000 net-worth and $100,000 in liquidity ...but our main focus is that you have a great attitude, be very customer service oriented, have some prior background in the food industry and be very community-minded. In order to qualify for a Vocelli Pizza Franchise, you will need: • Minimum $100,000 Liquidity - Cash, Stocks, Bonds, Insurance, Equity Credit Lines etc. • 1 yr. Food Experience or Operating Partner with the experience • A good FICO Score and credit history • A great attitude with passion | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | A successful operation depends on hiring, training and retaining quality employees and management personnel. As part of the Rosati's Pizza Franchise Program we have designed a comprehensive training system for franchise owners and operators based on proven standards and guidelines developed over the years by Rosati's. Prior to the opening of your store, initial training will take place in one of our locations in addition to classroom training in our corporate office. With the exception of personal costs, transportation and lodging, your training expenses are included in the Franchise fee. On-The-Job Training: 292 hours Classroom Training: 6 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Our franchise consultants, working under the Director of Operations, maintain constant communication with all franchisees. You will receive operating and marketing information as well as new ideas to assist in the growth of your business. Also provided is an in-depth consultation report, which provides an analysis of your operation and a jointly prepared action plan to optimize store performance. Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Rosati's marketing strategy targets the geographic area of each restaurant through the extensive use of distinctive print material. A local marketing manual also provides an outline to focus efforts on a variety of community oriented activities. The use of a sophisticated computerized point of sale system provides detailed customer information enabling us to execute the marketing strategy in a cost effective manner. Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | Absentee Ownership Allowed Number of Employees Required to Run: 6 - 8 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Vocelli Pizza
Since 1988, Vocelli Pizza is a franchise company that has withstood the test of time serving high quality artisan pizzas and classic Italian dishes. With over 100 stores serving our award-winning pizza, people have come to know us as the "standard". Our stores are neighborhood shops that use the finest ingredients to prepare favorite family recipes. We aren't just another pizza chain; we're part of the community.
Our franchise system has had over 30 years proving itself in the highly competitive $40 billion per year U.S. pizza segment. Varol Ablak, the chairman & founder, felt that our artisan products could be delivered to your door in 30 minutes without sacrificing quality. As a result, Vocelli has been consistently ranked in the top 30, 40 or 50 of all the top chains in the U.S.
Much of Vocelli's success comes from a commitment to a high quality product. Our recipes are designed with color, texture and taste in mind. We utilize fresh ingredients instead of frozen and choose hand-crafted over off-the-shelf products. The result is a consistently better customer experience that keeps people coming back for more. This certainly affords our customers the comfort that when they order, they get the same superior quality product all the time. Great dough made from a proprietary blend of flour, sauce made from a blend of tomatoes that are fresh packed within 6 hours of picking from the vine and a never-frozen 100% real cheese are mainstays that support the stringent requirements we maintain throughout menu development.
Today, Vocelli Pizza has approximately 2,000 employees and over 100 stores open and in development. Varol has built a winning support team at the Franchise Support Center and a team of successful franchisees. "For us to succeed, the franchisees must succeed" says Varol.
Varol began his entrepreneurial dream with a wish for something better. Today, he offers franchisees a chance to make their own business dreams come true by sharing his proven recipe for success.
We receive many calls from customers inquiring about our franchise opportunity! Most of our franchisees first tasted the superior quality of our pizza and wanted to know how to get involved in the business. Yes, we request you submit a franchise application to show the minimum capital requirements of $250,000 net worth and $100,000 in liquidity, but our main focus is that you have a great attitude, are very customer service oriented, have some prior background in the food industry or have an operating partner who does, and be very community-minded.
We offer a 10% discount on the initial franchise fee to qualified military veterans.
About Rosati's Pizza
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