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Updated RecentlyVocelli Pizza vs How to Top That Pizza Franchise System, LLC Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Vocelli Pizza vs How to Top That Pizza Franchise System, LLC including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $156,000 - $330,900 | $143,000 - $350,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 1% | - |
| Year Founded | 1988 | - |
| Year Franchised | 1989 | - |
| Term Of Agreement | 10 years | 20 years |
| Term Of Agreement | 10 years | 20 years |
| Renewal Fee | 20% of then current fee | - |
Business Experience Requirements |
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| Experience | We receive many calls from customers inquiring about our franchise opportunity! Most of our franchisees that are now with us first tasted the superior quality of our pizza and wanted to know how to get involved in the business. Yes, we request you submit a Franchise Application to show the minimum capital requirements of $250,000 net-worth and $100,000 in liquidity ...but our main focus is that you have a great attitude, be very customer service oriented, have some prior background in the food industry and be very community-minded. In order to qualify for a Vocelli Pizza Franchise, you will need: • Minimum $100,000 Liquidity - Cash, Stocks, Bonds, Insurance, Equity Credit Lines etc. • 1 yr. Food Experience or Operating Partner with the experience • A good FICO Score and credit history • A great attitude with passion | Top That! Pizza actively searches for candidates with a strong background in business management. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | * Facility planning on site location and architectural design * Specifications for fixtures, equipment, and leasehold improvements * Assistance in site selection and lease negotiation * Corporate training for Owner/Operator and Director of Operations/General Managers * Kitchen/ Back of the House Workflow design * Ongoing support from members of the Training and Operations Team * Ongoing updates for increasing profitability * Products with high industry demand * Efficiency in all systems * Favorable national contracts with suppliers of goods and services * Operating manuals, policies, procedures, and business management systems |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | * ready-to-use grand opening strategy and materials * ready-to-use annual calendar for LTOs * ready-to-use (or custom) four-walls marketing tools such as Point-of Purchase displays, posters, window clings and printed menus * easy-to-change areas on digital menu boards for regionalized LTOs * well-managed and effective social media strategy that generates useful feedback and enhances the relationship between the franchise and its customers * regularly scheduled focus group research conducted by a professional marketing firm that will ensure Top That! remains on top of current trends and aware of its customers' preferences |
| Operations | - | At least one owner or a designated manager must be involved on a full-time basis and must be responsible for the day-to-day operations and management. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Vocelli Pizza
Since 1988, Vocelli Pizza is a franchise company that has withstood the test of time serving high quality artisan pizzas and classic Italian dishes. With over 100 stores serving our award-winning pizza, people have come to know us as the "standard". Our stores are neighborhood shops that use the finest ingredients to prepare favorite family recipes. We aren't just another pizza chain; we're part of the community.
Our franchise system has had over 30 years proving itself in the highly competitive $40 billion per year U.S. pizza segment. Varol Ablak, the chairman & founder, felt that our artisan products could be delivered to your door in 30 minutes without sacrificing quality. As a result, Vocelli has been consistently ranked in the top 30, 40 or 50 of all the top chains in the U.S.
Much of Vocelli's success comes from a commitment to a high quality product. Our recipes are designed with color, texture and taste in mind. We utilize fresh ingredients instead of frozen and choose hand-crafted over off-the-shelf products. The result is a consistently better customer experience that keeps people coming back for more. This certainly affords our customers the comfort that when they order, they get the same superior quality product all the time. Great dough made from a proprietary blend of flour, sauce made from a blend of tomatoes that are fresh packed within 6 hours of picking from the vine and a never-frozen 100% real cheese are mainstays that support the stringent requirements we maintain throughout menu development.
Today, Vocelli Pizza has approximately 2,000 employees and over 100 stores open and in development. Varol has built a winning support team at the Franchise Support Center and a team of successful franchisees. "For us to succeed, the franchisees must succeed" says Varol.
Varol began his entrepreneurial dream with a wish for something better. Today, he offers franchisees a chance to make their own business dreams come true by sharing his proven recipe for success.
We receive many calls from customers inquiring about our franchise opportunity! Most of our franchisees first tasted the superior quality of our pizza and wanted to know how to get involved in the business. Yes, we request you submit a franchise application to show the minimum capital requirements of $250,000 net worth and $100,000 in liquidity, but our main focus is that you have a great attitude, are very customer service oriented, have some prior background in the food industry or have an operating partner who does, and be very community-minded.
We offer a 10% discount on the initial franchise fee to qualified military veterans.
About How to Top That Pizza Franchise System, LLC
The franchise system includes: A. Owning and operating an assigned Top That! Pizza restaurant, use of the brand name, trademarks, recipes, operational systems and methods, and decor. Additionally, you will receive support in these specific areas: * facility planning on site location and architectural design * specifications for fixtures, equipment and leasehold improvements * assistance in site selection and lease negotiation * corporate training for owner/operator and director of operations/general managers * kitchen/back-of-house workflow design * ongoing support from members of the training and operations team * ongoing updates for increasing profitability * products with high industry demand * easy-to-modify digital menu boards * efficiency in all systems * favorable national contracts with suppliers of goods and services * operating manuals, policies, procedures and business management systems Beautiful Brands is actively seeking qualified candidates to develop between 3-10 locations. We are not currently offering single unit franchise opportunities. However, we may grant a single unit for a non-traditional location or a small market that we determine cannot support additional Top That! Pizza locations.