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Updated RecentlyVocelli Pizza vs Mellow Mushroom Pizza Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Vocelli Pizza vs Mellow Mushroom Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $156,000 - $330,900 | $1,624,000 |
| Franchise Fee | $30,000 | $50,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | 1% | 2% |
| Year Founded | 1988 | - |
| Year Franchised | 1989 | - |
| Term Of Agreement | 10 years | 15 years +5 |
| Term Of Agreement | 10 years | 15 years +5 |
| Renewal Fee | 20% of then current fee | - |
Business Experience Requirements |
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| Experience | We receive many calls from customers inquiring about our franchise opportunity! Most of our franchisees that are now with us first tasted the superior quality of our pizza and wanted to know how to get involved in the business. Yes, we request you submit a Franchise Application to show the minimum capital requirements of $250,000 net-worth and $100,000 in liquidity ...but our main focus is that you have a great attitude, be very customer service oriented, have some prior background in the food industry and be very community-minded. In order to qualify for a Vocelli Pizza Franchise, you will need: • Minimum $100,000 Liquidity - Cash, Stocks, Bonds, Insurance, Equity Credit Lines etc. • 1 yr. Food Experience or Operating Partner with the experience • A good FICO Score and credit history • A great attitude with passion | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/- |
| Start-up Costs | No/Yes | No/- |
| Equipment | No/Yes | No/- |
| Inventory | No/Yes | No/- |
| Receivables | No/No | No/- |
| Payroll | No/No | No/- |
Training & Support |
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| Training | - | Your ownership group and senior management staff will train for three weeks at our Shroom University training facility in Douglasville, Georgia prior to opening. When your store opens our training staff will assist you for a week prior to opening, and for two weeks after the opening. Shroom University offers a comprehensive program designed to teach you about the Front of House, Back of House, and Administrative aspects of running a Mellow Mushroom. You and your managers will learn how to make food, place orders, hire and retain personnel & maintain your POS system and mine the data it collects. A special emphasis is given to teaching you proven methods of supervising your store to decrease food and labor costs and increase cash flow. Quality control systems are also shared with you at Shroom University, and you will be provided with several financial and cost management spreadsheets. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Members of our operations team will visit your store(s) to ensure that our standards and practices are being upheld. These visits are also opportunities for us to continue to train your staff and help train any new employees. Our operations team will also help you implement new initiatives that are developed in conjunction with the marketing department. Our marketing team will advise you on coordinating local promotions and create collection-wide campaigns in which your store can participate. The marketing team will also provide you with designs for business cards, banners, stickers, magnets, and spec ads for use in your local market. |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Vocelli Pizza
Since 1988, Vocelli Pizza is a franchise company that has withstood the test of time serving high quality artisan pizzas and classic Italian dishes. With over 100 stores serving our award-winning pizza, people have come to know us as the "standard". Our stores are neighborhood shops that use the finest ingredients to prepare favorite family recipes. We aren't just another pizza chain; we're part of the community.
Our franchise system has had over 30 years proving itself in the highly competitive $40 billion per year U.S. pizza segment. Varol Ablak, the chairman & founder, felt that our artisan products could be delivered to your door in 30 minutes without sacrificing quality. As a result, Vocelli has been consistently ranked in the top 30, 40 or 50 of all the top chains in the U.S.
Much of Vocelli's success comes from a commitment to a high quality product. Our recipes are designed with color, texture and taste in mind. We utilize fresh ingredients instead of frozen and choose hand-crafted over off-the-shelf products. The result is a consistently better customer experience that keeps people coming back for more. This certainly affords our customers the comfort that when they order, they get the same superior quality product all the time. Great dough made from a proprietary blend of flour, sauce made from a blend of tomatoes that are fresh packed within 6 hours of picking from the vine and a never-frozen 100% real cheese are mainstays that support the stringent requirements we maintain throughout menu development.
Today, Vocelli Pizza has approximately 2,000 employees and over 100 stores open and in development. Varol has built a winning support team at the Franchise Support Center and a team of successful franchisees. "For us to succeed, the franchisees must succeed" says Varol.
Varol began his entrepreneurial dream with a wish for something better. Today, he offers franchisees a chance to make their own business dreams come true by sharing his proven recipe for success.
We receive many calls from customers inquiring about our franchise opportunity! Most of our franchisees first tasted the superior quality of our pizza and wanted to know how to get involved in the business. Yes, we request you submit a franchise application to show the minimum capital requirements of $250,000 net worth and $100,000 in liquidity, but our main focus is that you have a great attitude, are very customer service oriented, have some prior background in the food industry or have an operating partner who does, and be very community-minded.
We offer a 10% discount on the initial franchise fee to qualified military veterans.