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Below is an in-depth analysis and side-by-side comparison of Vocelli Pizza vs Famoso Neapolitan Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $156,000 - $330,900 | $503,000 - $609,000 |
Franchise Fee | $30,000 | $30,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 1% | 2% |
Year Founded | 1988 | 2007 |
Year Franchised | 1989 | 2009 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 20% of then current fee | - |
Business Experience Requirements |
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Experience | We receive many calls from customers inquiring about our franchise opportunity! Most of our franchisees that are now with us first tasted the superior quality of our pizza and wanted to know how to get involved in the business. Yes, we request you submit a Franchise Application to show the minimum capital requirements of $250,000 net-worth and $100,000 in liquidity ...but our main focus is that you have a great attitude, be very customer service oriented, have some prior background in the food industry and be very community-minded. In order to qualify for a Vocelli Pizza Franchise, you will need: • Minimum $100,000 Liquidity - Cash, Stocks, Bonds, Insurance, Equity Credit Lines etc. • 1 yr. Food Experience or Operating Partner with the experience • A good FICO Score and credit history • A great attitude with passion | Famoso actively seeks individuals who have the potential to be great partners. Our franchisees should have personal financial qualifications, individual motivation, a track record for success, and a passion for the service industry. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | The first week we take you to Naples, Italy for an opportunity to visit real Neapolitan pizzerias, taste authentic pizza, visit some of our ingredient suppliers, and learn about Neapolitan culture. We then put you and your management team (3 people) through 5-7 weeks of one-on-one training in one of our locations. |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Location, location, location! Famoso works exclusively with our commercial real estate teams to secure top quality sites across the country. Our real estate teams know the Famoso brand well, and know what demographics, neighborhoods, and trade areas fit our brand. They represent us with pride and dignity when dealing with landlords; which strengthens our relationships and reputation. This works to our franchisees benefit, which is evident in our solid base of existing locations. We make ourselves available for questions and requests. We also focus on maintaining consistency in our branding, food, and service between stores. We base Famoso's success on our reputation, and we work hard to ensure all Famoso's are upholding this reputation. Famoso has negotiated contracts with suppliers to ensure that each pizzeria receives the same products at competitive pricing. Furthermore, the systems and tools used by Famoso ensure accurate inventory levels, freshly and properly prepared ingredients, and consistent recipes. |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Famoso develops and executes strategies that will make our pizzerias busier. Franchisees' ability to execute in-store strategies also has a significant impact on the level of success of each franchise. |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | No |
Canada Expansion | No | Yes |
International Expansion | No | - |
Since 1988, Vocelli Pizza is a franchise company that has withstood the test of time serving high quality artisan pizzas and classic Italian dishes. With over 100 stores serving our award-winning pizza, people have come to know us as the "standard". Our stores are neighborhood shops that use the finest ingredients to prepare favorite family recipes. We aren't just another pizza chain; we're part of the community.
Our franchise system has had over 30 years proving itself in the highly competitive $40 billion per year U.S. pizza segment. Varol Ablak, the chairman & founder, felt that our artisan products could be delivered to your door in 30 minutes without sacrificing quality. As a result, Vocelli has been consistently ranked in the top 30, 40 or 50 of all the top chains in the U.S.
Much of Vocelli's success comes from a commitment to a high quality product. Our recipes are designed with color, texture and taste in mind. We utilize fresh ingredients instead of frozen and choose hand-crafted over off-the-shelf products. The result is a consistently better customer experience that keeps people coming back for more. This certainly affords our customers the comfort that when they order, they get the same superior quality product all the time. Great dough made from a proprietary blend of flour, sauce made from a blend of tomatoes that are fresh packed within 6 hours of picking from the vine and a never-frozen 100% real cheese are mainstays that support the stringent requirements we maintain throughout menu development.
Today, Vocelli Pizza has approximately 2,000 employees and over 100 stores open and in development. Varol has built a winning support team at the Franchise Support Center and a team of successful franchisees. "For us to succeed, the franchisees must succeed" says Varol.
Varol began his entrepreneurial dream with a wish for something better. Today, he offers franchisees a chance to make their own business dreams come true by sharing his proven recipe for success.
We receive many calls from customers inquiring about our franchise opportunity! Most of our franchisees first tasted the superior quality of our pizza and wanted to know how to get involved in the business. Yes, we request you submit a franchise application to show the minimum capital requirements of $250,000 net worth and $100,000 in liquidity, but our main focus is that you have a great attitude, are very customer service oriented, have some prior background in the food industry or have an operating partner who does, and be very community-minded.
We offer a 10% discount on the initial franchise fee to qualified military veterans.
Famoso Neapolitan Pizzeria was founded on the passion for authentic, fire-roasted pizzas from Naples, Italy. Naples is the birthplace of pizza, where eating a margherita pizza is a daily ritual and where culinary traditions in pizza making have gone unchanged for 200 years. Whether you eat it on the streets of Naples, or inside Famoso Neapolitan Pizzeria, experiencing authentic Neapolitan pizza is an unforgettable experience. Our concept is a licensed fast casual pizzeria that offers authentic Neapolitan pizzas, fresh salads, espresso and gelato/desserts in a counter-ordering format with added service. Our room boasts atmosphere and style allowing for a comfortable meal whether it's a quick lunch or a wine-filled evening. What makes our pizzas unique to North America is our passionate adherence to the strict standards of the Associazone Verace Pizza Napoletana, a Naples-based organization dedicated to preserving the standards of authentic pizza. We import our flour and tomatoes from Naples, and every pizza is topped with fior-di-latte(fresh whole milk mozzarella). After being cooked in our 900 degree fire oven for 90 seconds, the final product becomes a thin-crust pizza that cannot be compared to any pizza available on the market today. It is light, both soft and crispy and because of the low levels of gluten in the flour, allows you to digest and feel great. Some of our pizzas combine the dough and cooking technique of Naples with some non-Italian flavours, which appeals to a broad spectrum of customers. Igniting the passion - Our franchisee trips to Naples Famoso is not just another pizza place. Our identity is so tied to authenticity, that it's difficult to open multiple locations with multiple franchisees without dedicating some time to experiencing authenticity first hand. That is why we take all of our franchisees to Naples, Italy for a week to eat real Napoletana pizza in 120 -year old pizzerias and experience the vibrant culture of Naples. Italians are very passionate and proud of their culinary history, and it's important for North Americans to adopt this passion - especially if we're representing their food to the world. Our visits to local farmers, local pizzeria owners, and some of our actual suppliers, give us knowledge and appreciation for the art of Neapolitan pizza.